• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python 3 Programming

    Skills you'll gain: Unified Modeling Language, JSON, Object Oriented Programming (OOP), Software Design, Debugging, Object Oriented Design, Data Processing, Web Scraping, Unit Testing, Programming Principles, Python Programming, Data Import/Export, Restful API, Image Analysis, Data Manipulation, Jupyter, Computer Programming, Data Structures, Software Engineering, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Deep Learning, Machine Learning, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    IT Security: Defense against the digital dark arts

    Skills you'll gain: IT Security Architecture, Network Security, Computer Security, Application Security, Security Controls, Cybersecurity, Security Awareness, Cyber Attacks, Encryption, Data Security, Cryptography, Security Management, Authorization (Computing), Threat Management, Firewall, Network Administration, Authentications, Threat Detection, Hardening, Malware Protection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Execution: Running the Project

    Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Project Risk Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Data Storytelling, Risk Management, Meeting Facilitation, Communication Strategies, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Google Analytics, Google Sheets, Analysis, Analytics, Analytical Skills, Interviewing Skills, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Data-Driven Decision-Making, Portfolio Management, Research Reports, Data Cleansing, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IT Fundamentals for Cybersecurity

    Skills you'll gain: Operating System Administration, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Linux Commands, Incident Response, Networking Hardware, TCP/IP, Cybersecurity, Linux Administration, Network Security, Network Protocols, Linux Servers, Computer Security Incident Management, Cloud Security, Data Ethics, Cyber Attacks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Risk Management Professional (PMI-RMP®) Certification Course

    Skills you'll gain: Risk Analysis, Risk Management, Project Risk Management, Root Cause Analysis, Risk Mitigation, Contingency Planning, Business Risk Management, Continuous Monitoring, Brainstorming, Performance Analysis, Communication Planning, Threat Management, Conflict Management, Estimation, Stakeholder Engagement, Operational Risk, Project Documentation, Analysis, Stakeholder Management, Management Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Play It Safe: Manage Security Risks

    Skills you'll gain: Threat Management, Cybersecurity, Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Open Web Application Security Project (OWASP), Auditing, Compliance Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Psychological First Aid

    Skills you'll gain: Triage, Crisis Intervention, Active Listening, Rapport Building, Emergency Response, Trauma Care, Psychiatric Assessments, Interpersonal Communications, Personal Care, Mental Health, Stress Management, Patient Referral

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cybersecurity Tools & Cyberattacks

    Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Multi-Factor Authentication, Human Factors (Security)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Behavioral Management, Student Support and Services, Constructive Feedback, Education Software and Technology, Registration, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    143 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…262728…834

In summary, here are 10 of our most popular brand management courses

  • Python 3 Programming: University of Michigan
  • IBM Business Analyst: IBM
  • Generative AI for Product Owners: IBM
  • IT Security: Defense against the digital dark arts : Google
  • Project Execution: Running the Project: Google
  • Google Data Analytics Capstone: Complete a Case Study: Google
  • IT Fundamentals for Cybersecurity: IBM
  • Risk Management Professional (PMI-RMP®) Certification Course: LearnKartS
  • Play It Safe: Manage Security Risks: Google
  • Psychological First Aid: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok