• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Statistical Methods and Data Analysis

    Skills you'll gain: Sampling (Statistics), Statistical Analysis, Probability Distribution, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Correlation Analysis, Regression Analysis, R (Software), R Programming, Statistical Modeling, Statistical Inference, Probability, Big Data, Decision Tree Learning

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Player Evaluation, Team Performance and Roster Management

    Skills you'll gain: Calendar Management, Performance Analysis, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Workforce Management, Team Performance Management, Linear Algebra, Data Management, Administration, Contract Management, Team Management, Unsupervised Learning, Business, Contract Negotiation, R Programming, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Washington

    Ukraine: History of Civil Society

    Skills you'll gain: Social Justice, Community Organizing, Social Sciences, Cultural Diversity, Public Policies, World History, Political Sciences, Advocacy, Governance, Media and Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Nutrition Policy, Frameworks, and Process

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Nutrition and Diet, Health Policy, Public Health, Food and Beverage, Policy Analysis, Policy Development, Public Policies, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Climate Change: Policy Obstacles and Opportunities

    Skills you'll gain: Environmental Policy, Climate Change Mitigation, Policy Analysis, Environmental Issue, International Relations, Social Justice, Diplomacy, Market Dynamics, Sustainable Systems, Environmental Regulations, Ethical Standards And Conduct, Governance, Tax, Cost Benefit Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality: Color & Clarity

    Skills you'll gain: Water Quality, Microbiology, Laboratory Testing, Analytical Chemistry, Systems Of Measurement, Process Analysis, Process Control, Scientific Methods, Chemistry, Qualitative Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Econometrics - Theory and Practice

    Skills you'll gain: Econometrics, Regression Analysis, Probability & Statistics, Statistical Modeling, Statistical Analysis, Correlation Analysis, Time Series Analysis and Forecasting, Economics, Statistical Inference, Probability Distribution, Logistic Regression, Model Evaluation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Voyages de l'infiniment grand à l'infiniment petit

    Skills you'll gain: Physics, General Science and Research, Materials science, Scientific Methods, Engineering, Scientific, and Technical Instruments, Radiation Therapy, Research, Chemistry, Physical Science, Mechanics, Radiology, Biomedical Technology, High Voltage, Emerging Technologies, Laboratory Equipment, Radiation Protection, electromagnetics, Energy and Utilities, Science and Research, Experimentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Mobile App Developers (iOS, Android)

    Skills you'll gain: Mobile Development, Generative AI, Application Development, API Testing, Test Automation, User Interface (UI), Responsible AI, Performance Tuning, Prompt Engineering, Human Computer Interaction, Automation, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…267268269…339

In summary, here are 10 of our most popular market research courses

  • Statistical Methods and Data Analysis : O.P. Jindal Global University
  • Business Strategy: Value Proposition Essentials: Coursera
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • Player Evaluation, Team Performance and Roster Management: The State University of New York
  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • Ukraine: History of Civil Society: University of Washington
  • Introduction to Nutrition Policy, Frameworks, and Process: University of Illinois Urbana-Champaign
  • Climate Change: Policy Obstacles and Opportunities: Council on Foreign Relations
  • Beer Quality: Color & Clarity: University of California, Davis
  • Econometrics - Theory and Practice: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok