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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Applied Financial Analysis

    Skills you'll gain: Financial Modeling, Variance Analysis, Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Reporting, Dashboard, Capital Budgeting, Financial Controls, Financial Reporting, Financial Analysis, Process Improvement, Financial Services, Financial Data, Investments, Predictive Analytics, Data-Driven Decision-Making

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Glasgow

    Data-Driven Leadership Skills

    Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Big Data, Leadership and Management, Organizational Change, Agile Product Development, Team Leadership, Decision Making, Data Management, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud 日本語版

    Skills you'll gain: Tensorflow, Dataflow, Google Cloud Platform, Apache Kafka, Data Lakes, Data Pipelines, Extract, Transform, Load, Feature Engineering, Data Infrastructure, Real Time Data, Unstructured Data, Applied Machine Learning, Data Architecture, Data Warehousing, Model Deployment, Apache Spark, Dashboard, Big Data, Data Governance, Data Migration

    4.4
    Rating, 4.4 out of 5 stars
    ·
    290 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    Edureka

    Generative AI for Automating HR Workflows

    Skills you'll gain: Human Resources, Responsible AI, Developing Training Materials, Generative AI, AI Enablement, Workforce Development, Miro AI, Data Ethics, Recruitment, Generative AI Agents, People Analytics, People Management, AI Personalization, Talent Management, Automation, Talent Acquisition, Prompt Engineering, No-Code Development, Agentic systems, Business Operations

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Pivot Tables And Charts, Spreadsheet Software, Data Analysis Expressions (DAX), Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Key Performance Indicators (KPIs), Data Management, Productivity

    Intermediate · Course · 1 - 3 Months

  • T

    Tufts University

    Hypothesis Testing with Python and Excel

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Microsoft Excel, Quantitative Research, Probability & Statistics, Statistical Analysis, Analytical Skills, Statistics, Business Analytics, Python Programming, Technical Communication

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    The data to decision path for infusion of AI in healthcare

    Skills you'll gain: Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Advanced Analytics, Data-Driven Decision-Making, Artificial Intelligence, Health Information Management, Decision Support Systems, Business Analytics, Predictive Analytics, Machine Learning, Data Integration, Real Time Data, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • I

    ISC2

    Systems and Application Security

    Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Customer Service, Microsoft Copilot, Account Management, Content Management, AI Personalization, Customer experience improvement, Microsoft 365, Sales Management, Process Optimization, Generative AI Agents, Sales, Relationship Building, Consultative Approaches, Solution Selling, Customer Insights, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Financial Analysis: Coursera
  • Data-Driven Leadership Skills: University of Glasgow
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Data Engineering, Big Data and ML on Google Cloud 日本語版: Google Cloud
  • Generative AI for Automating HR Workflows: Edureka
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • Intermediate Excel: Data Modeling, Analysis, and Dashboards: Knowledge Accelerators
  • Hypothesis Testing with Python and Excel: Tufts University
  • The data to decision path for infusion of AI in healthcare: University of Colorado System
  • Systems and Application Security: ISC2

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