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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    LearnQuest

    Scrum Certification with AI

    Skills you'll gain: Responsible AI, Backlogs, AI Product Strategy, Data Ethics, Scrum (Software Development), AI Enablement, Sprint Planning, Sprint Retrospectives, Risking, Scaled Agile Framework, Artificial Intelligence, AI Personalization, Prompt Engineering, Agile Software Development, Agile Methodology, AI Workflows, Agile Project Management, Agile Product Development, Generative AI, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Ultimate Graphic Design Course: Create 40 Practical Projects

    Skills you'll gain: Design Reviews, Packaging and Labeling, Marketing Materials, Social Media Content, Typography, Design Elements And Principles, Layout Design, Animations, Instagram, Branding, Advertising

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation, Key Performance Indicators (KPIs)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Business Transformation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, Bayesian Network, Machine Learning Methods, Data Science, Supervised Learning, Generative AI, Machine Learning, Anomaly Detection, Data Preprocessing, Data Analysis, Recurrent Neural Networks (RNNs), Data Manipulation, Python Programming, Exploratory Data Analysis, Machine Learning Algorithms, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Advanced · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Machine Learning, Data Preprocessing

    4
    Rating, 4 out of 5 stars
    ·
    26 reviews

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: 3D Assets, Generative AI, Prompt Engineering, Digital Design, Graphics Software, Creativity, Design and Product, Marketing Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Scrum Certification with AI: LearnQuest
  • Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
  • Using Google Forms to Analyze User Research Data: Coursera
  • Predictive Modeling with Logistic Regression using SAS : SAS
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Generative AI for Creative Workflows: Adobe
  • Oracle Data Platform Foundations Associate: Oracle
  • Automated Report Generation with Generative AI: Coursera
  • More Applied Data Science with Python: University of Michigan
  • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud

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