• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Box Plots, Plot (Graphics), Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, Data Manipulation, Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Data Visualization Software, Data Analysis, R Programming, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Small Data, Decision Making, Key Performance Indicators (KPIs), Big Data

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    3
    Rating, 3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • P
    U

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Design and Product, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    60 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Artificial Intelligence with Python: Foundations to Projects

    Skills you'll gain: Unsupervised Learning, Seaborn, Matplotlib, Predictive Modeling, Data Preprocessing, Supervised Learning, NumPy, Model Evaluation, Applied Machine Learning, Predictive Analytics, Dimensionality Reduction, PyTorch (Machine Learning Library), Deep Learning, Keras (Neural Network Library), Scatter Plots, Data Visualization Software, Python Programming, Data Science, Machine Learning, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Modeling Data in Power BI

    Skills you'll gain: Star Schema, Data Analysis Expressions (DAX), Power BI, Data Modeling, Database Design, Performance Tuning, Data Integration, Data Analysis, Data Transformation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a business profile on Twitter

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Corporate Finance Institute

    Data Science & Machine Learning Fundamentals

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Exploratory Data Analysis, Data Preprocessing, Classification Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, User Interface and User Experience (UI/UX) Design, Web Design, Persona (User Experience), User Centered Design, Data Ethics, Design Reviews, Usability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Designing data-intensive applications

    Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, NoSQL, Data Processing, Maintainability, Software Design, SQL, Apache Hadoop

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…285286287…461

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science and Analysis Tools - from Jupyter to R Markdown: Codio
  • Make Data-Driven Decisions: Google
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Master Data Storytelling for B2B & B2C Sales : Starweaver
  • Business Innovation and Digital Disruption: Parsons School of Design, The New School
  • Artificial Intelligence with Python: Foundations to Projects: EDUCBA
  • Modeling Data in Power BI: Microsoft
  • Strategic Management: Fundação Instituto de Administração
  • Create a business profile on Twitter: Coursera
  • Data Science & Machine Learning Fundamentals: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok