Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The State University of New York
Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: SQL, Data Manipulation, Data Analysis, Business Analytics, Query Languages, Databases, Relational Databases, Data Management, Data Modeling, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Video Editing, Social Media Strategy, Graphic and Visual Design Software, Content Creation, Video Production, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Wrangling, NumPy, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation
Advanced · Course · 1 - 3 Months

Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots, Business Analytics, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Enablement, Persona Development, Technical Sales, Sales Training, Sales Strategy, Lead Generation, Target Audience, Sales, Sales Process, Customer Success Management, Marketing Materials, Content Strategy, Business Writing, Communication Strategies, Meeting Facilitation, Service Level Agreement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design
Beginner · Guided Project · Less Than 2 Hours