• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    The North Awakens

    Skills you'll gain: Oil and Gas, Environment, Governance, Energy and Utilities, Environmental Science, International Relations, Environmental Policy, Socioeconomics, Natural Resource Management, Economics, Cultural Diversity, Transportation Operations, Climate Change Adaptation, Strategic Thinking, Demography, Public Safety and National Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Game Theory, Business, Sustainable Business, Production Management, Market Analysis, Financial Systems

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • P

    Packt

    Engaged: Behavioral Science for Digital Product Design

    Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: AI Enablement, Business Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Advanced Analytics, Business Strategy, Leadership, Business Intelligence, Risk Analysis, Artificial Intelligence, Data Storytelling, Business Ethics, Decision Making, Technical Communication, Culture Transformation, Data Literacy, Strategic Planning, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Strategic Management Foundations & Capabilities

    Skills you'll gain: Business Strategy, Strategic Planning, Strategic Leadership, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Innovation, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea gráficos para Facebook en Visme

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Beyond the Basics: Expand Your Copilot for Sales Expertise

    Skills you'll gain: Microsoft Copilot, Forecasting, Responsible AI, Sales Pipelines, Sales Strategy, Sales, Sales Enablement, Enterprise Sales, Sales Management, Microsoft Power Platform, Solution Selling, AI Enablement, Customer Relationship Management (CRM) Software, Microsoft 365, Microsoft Teams, Prompt Engineering, Data Integration, Data Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Defining Strategic Business Leadership - SBL 1

    Skills you'll gain: Leadership Development, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Connect with Diverse Audiences during a Public Health Crisis

    Skills you'll gain: Persuasive Communication, Patient Communication, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building, Driving engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…310311312…422

In summary, here are 10 of our most popular marketing strategy courses

  • The North Awakens: University of Colorado Boulder
  • Business Economics: O.P. Jindal Global University
  • Engaged: Behavioral Science for Digital Product Design: Packt
  • Use SharePoint & Power Virtual Agent to Create Smart Chatbot: Coursera
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • Strategic Management Foundations & Capabilities: University of Huddersfield
  • Crea gráficos para Facebook en Visme: Coursera
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Beyond the Basics: Expand Your Copilot for Sales Expertise: Microsoft
  • Defining Strategic Business Leadership - SBL 1: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok