Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Billing, Billing Systems, Advertising Campaigns, Advertising, Payment Processing, Payment Systems, Business Marketing, Social Media Marketing
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Health Equity, Health Disparities, Public Health, Health Promotion, Preventative Care, Community Health, Social Determinants Of Health, Health Systems, Epidemiology, Demography, Health Policy, Social Sciences, Infectious Diseases, Systems Thinking
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Business Ethics, Machine Learning, Accountability, Artificial Intelligence and Machine Learning (AI/ML), Risk Analysis, Case Studies, Risk Mitigation, Law, Regulation, and Compliance, Decision Making, Workforce Management, Analysis
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, User Story, Persuasive Communication, Target Audience, Non-Verbal Communication, Communication Planning, Influencing, Professional Development, Strategic Communication, Leadership, Data Management, Team Building, Data Integrity, Meeting Facilitation, Communication Strategies, Negotiation, Data Presentation, Communication, Risk Management
Beginner · Specialization · 3 - 6 Months

University of California, Santa Cruz
Skills you'll gain: Cultural Diversity, World History, European History, Labor Law, Music History, Social Justice, Immigration Law, Art History, Socioeconomics, Economics
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Persuasive Communication, Patient Communication, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building, Driving engagement
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Diversity and Inclusion, Organizational Leadership, Organizational Change, Creativity, Employee Engagement, Innovation, Business Transformation, Consumer Behaviour, Cognitive flexibility, Change Management, Leadership, Industrial and Organizational Psychology, Team Performance Management, Leadership Development, Adaptability, Productivity, Behavioral Economics, Business, Collaboration, Decision Making
Build toward a degree
Beginner · Course · 1 - 3 Months