Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Universidad de Palermo
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Brightline Initiative
Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Thinking, Gap Analysis, Business Leadership, Business Strategy, Leadership, Organizational Change, Business Consulting, Case Studies, Change Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Process Optimization, Customer Analysis, Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Western Australia
Skills you'll gain: Workforce Planning, Recruitment, Recruitment Strategies, Diversity and Inclusion, Human Resource Strategy, Workplace inclusivity, Talent Sourcing, Diversity Awareness, Organizational Effectiveness, Talent Acquisition, Job Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Project Finance, Business Strategy, Key Performance Indicators (KPIs), Proposal Writing, Organizational Strategy, Return On Investment, Business Metrics, Capital Budgeting, Decision Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Law, Regulation, and Compliance, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Marketing Budgets, Google Analytics, Dashboard, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Branding, Regression Analysis, SQL
Intermediate · Specialization · 3 - 6 Months

Northeastern University
Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Business Strategy, Data Ethics, Business Intelligence, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Propositions, Analytics, Risk Analysis, Strategic Decision-Making, Resource Management
Beginner · Course · 1 - 4 Weeks