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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Proyecto Final de Fundamentos de UX y requisitos de software

    Skills you'll gain: User Story, User Experience Design, Usability, Functional Requirement, System Requirements, User Experience, Requirements Analysis, Persona (User Experience), User Research

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Aligning Business Strategy for AI Integration

    Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Business Strategy, Data Ethics, Business Intelligence, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Propositions, Analytics, Risk Analysis, Strategic Decision-Making, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Manipulation and Cleaning in R

    Skills you'll gain: Data Manipulation, Data Cleansing, Data Quality, Data Preprocessing, Tidyverse (R Package), Data Transformation, R Programming, Text Mining, Data Validation, Generative AI, Anomaly Detection

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Entity and Sentiment Analysis with the Natural Language API

    Skills you'll gain: Natural Language Processing, Text Mining, Google Cloud Platform, Cloud API, Network Analysis, Data Analysis, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, Registration, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Social Determinants of Health: Vulnerable Populations

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    How to Visualize Data with R

    Skills you'll gain: Data Visualization Software, Data Visualization, Statistical Visualization, Ggplot2, Plot (Graphics), R Programming, Scatter Plots, Graphing, Data Analysis, Data Manipulation, Data Import/Export, Regression Analysis, Data Preprocessing, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Tracking Cryptocurrency Exchange Trades with Google Cloud Platform in Real-Time

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Real Time Data, Data Analysis Software, Data Visualization Software, Big Data, Databases, Tensorflow

    Advanced · Project · Less Than 2 Hours

  • A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Business Planning, Product Management, Organizational Development, Human Resources, Business Research, Marketing, Operations Management, People Management, Business Writing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Customer Analysis, Sales Strategy, Marketing, Target Market, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Return On Investment, Leadership, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

1…350351352…462

In summary, here are 10 of our most popular marketing analytics courses

  • Proyecto Final de Fundamentos de UX y requisitos de software: Pontificia Universidad Católica del Perú
  • Aligning Business Strategy for AI Integration: Northeastern University
  • Data Manipulation and Cleaning in R: Microsoft
  • Entity and Sentiment Analysis with the Natural Language API: Google Cloud
  • How to create an email campaign with SendinBlue: Coursera
  • Social Determinants of Health: Vulnerable Populations: University of Minnesota
  • How to Visualize Data with R: Packt
  • Tracking Cryptocurrency Exchange Trades with Google Cloud Platform in Real-Time: Google Cloud
  • Basic Inferential Statistics for Psychology: American Psychological Association
  • Scale Up Specialization Capstone : IE Business School

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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