• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Engineering Probability and Statistics Part 1

    Skills you'll gain: Probability & Statistics, Probability Distribution, Probability, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Bayesian Statistics, Descriptive Statistics, Data Analysis, Statistical Visualization, Correlation Analysis, Reliability, Risk Modeling

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Troubleshooting and Solving Data Join Pitfalls

    Skills you'll gain: Big Data, Data Cleansing, Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration

    Beginner · Project · Less Than 2 Hours

  • M

    Macquarie University

    مهارات الإكسل الخاصة التجارية: المستوى المتوسط الثاني

    Skills you'll gain: Data Validation, Excel Macros, Microsoft Excel, Excel Formulas, Data Analysis Expressions (DAX), Spreadsheet Software, Data-Driven Decision-Making, Data Integrity, Data Cleansing, Business Analytics, Productivity Software, Business Modeling, Automation, Operations Management

    Intermediate · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Regression Analysis - Fundamentals & Practical Applications

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Analysis, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Microsoft Excel, Linear Algebra, Model Evaluation, Supervised Learning, Exploratory Data Analysis

    Advanced · Course · 1 - 3 Months

  • U

    Universidades Anáhuac

    Gestión de talento y liderazgo con Empatía

    Skills you'll gain: People Analytics, Talent Management, Human Capital, Strategic Leadership, Organizational Strategy, People Management, Organizational Leadership, Human Resources, Culture Transformation, Organizational Change, Innovation, Leadership, Corporate Sustainability, Empathy, Employee Engagement

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Maximizing the Generative AI Value

    Skills you'll gain: Generative AI, AI Enablement, Responsible AI, AI Product Strategy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Innovation, Performance Measurement, Content Creation, Product Design, Customer Support

    Intermediate · Course · 1 - 4 Weeks

  • S

    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea tu tarjeta de presentación con canva

    Skills you'll gain: Logo Design, Canva (Software), Photo Editing, Image Quality, Marketing Materials, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Top AI Program
    Top AI Program
    A

    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Using BigQuery and Cloud Logging to Analyze BigQuery Usage

    Skills you'll gain: Google Cloud Platform, Big Data, Public Cloud, Cloud Computing, Event Monitoring, Cloud Storage, Data Import/Export, Analytics

    Beginner · Project · Less Than 2 Hours

  • L

    Logical Operations

    Using Data Science Tools in Python

    Skills you'll gain: Seaborn, NumPy, Matplotlib, Data Transformation, Data Manipulation, Data Visualization Software, Pandas (Python Package), Plot (Graphics), Data Visualization, Jupyter, Scatter Plots, Data Science, Data Processing, Data Analysis, Box Plots, Python Programming, Graphing, Computer Programming, Computer Programming Tools, Software Development

    Intermediate · Specialization · 1 - 3 Months

1…353354355…462

In summary, here are 10 of our most popular marketing analytics courses

  • Engineering Probability and Statistics Part 1: Northeastern University
  • Troubleshooting and Solving Data Join Pitfalls: Google Cloud
  • مهارات الإكسل الخاصة التجارية: المستوى المتوسط الثاني: Macquarie University
  • Regression Analysis - Fundamentals & Practical Applications: Corporate Finance Institute
  • Gestión de talento y liderazgo con Empatía: Universidades Anáhuac
  • Maximizing the Generative AI Value: Coursera
  • Resumen de ventas y CRM: Salesforce
  • Crea tu tarjeta de presentación con canva: Coursera
  • Introducción a Hootsuite: Coursera
  • Front-End Web Development With Replit AI - Vibe Coding: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok