Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Howard University
Skills you'll gain: Data Wrangling, Regression Analysis, Dimensionality Reduction, Data Science, Python Programming, Data Preprocessing, Predictive Modeling, Data Analysis, Linear Algebra, Exploratory Data Analysis, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Infographics, Diagram Design, Graphic Design, Graphic and Visual Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Developing Training Materials, Data Sharing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Design, Branding, Content Marketing, Brand Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Monitoring, Environmental Science, Data Analysis, Health Education, Health Equity, Community Health, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Forecasting, Climate Change Adaptation, Data Visualization
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Layout Design, Image Quality
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Supervised Learning, Machine Learning, Pandas (Python Package), Machine Learning Algorithms, Unsupervised Learning, Feature Engineering, Taxonomy, Data Analysis, Artificial Intelligence, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Jupyter, Data Transformation, Logistic Regression, Machine Learning Methods, Health Informatics, Applied Machine Learning, Data Preprocessing, Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Predictive Analytics, Analytics, Classification Algorithms, Pandas (Python Package), Software Installation
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks