Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Interactive Design, Canva (Software), Digital Design, User Experience, Information Architecture, Browser Compatibility, Graphic and Visual Design, Typography, Design Strategies, Color Theory, Design Elements And Principles, Quality Assurance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Data Migration, Apache Airflow, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Data Lakes, Cloud Storage, Big Data, Data Transformation, Automation, SQL
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Dataflow, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Processing, Google Cloud Platform, Serverless Computing, Big Data, Apache Spark, Apache Hadoop, Cloud Storage, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Lakes, Data Warehousing, Data Pipelines, Data Infrastructure, Data Architecture, Cloud Storage, Google Cloud Platform, Big Data, Data Processing, Cloud Development, SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Ethics, Data Analysis, Artificial Intelligence, Data Processing, Machine Learning, Technical Documentation, Data Validation, Software Documentation
Intermediate · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Data Storytelling, Strategic Marketing, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Business Analytics, Human Capital, Business Planning, Portfolio Management, Management Accounting, Digital Transformation, Equities, Influencing, Agile Product Development, Marketing Planning, Corporate Sustainability, Entrepreneurial Finance, Business Process Management, Digital Advertising, Teamwork
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, Large Language Modeling, Social Network Analysis, People Analytics, FinTech, Database Design, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Data Visualization, Deep Learning, Risk Analysis, Time Series Analysis and Forecasting, Bayesian Statistics, Digital Transformation
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Financial Market, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Financial Market, Supply And Demand, Sustainable Business
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Risk Analysis, Computer Vision, Deep Learning, Reinforcement Learning, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Financial Modeling, Data Cleansing, Statistical Analysis, Descriptive Analytics, Simulations, Random Forest Algorithm, Dashboard
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Sustainable Development, Competitive Analysis
University Certificate · 6 - 12 Months

Skills you'll gain: Data Pipelines, Data Migration, Google Cloud Platform, Cloud Storage, Data Lakes, Extract, Transform, Load, Big Data, Command-Line Interface, Data Warehousing, Data Storage, Data Transformation, Automation, Real Time Data, Serverless Computing
Beginner · Course · 1 - 3 Months