• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Excel Formulas, Microsoft Excel, Business Analytics, Risk Analysis, Business Risk Management, Business Modeling, Financial Modeling, Resource Allocation, Statistical Analysis, Decision Intelligence, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Spreadsheet Software, Predictive Analytics, Transportation Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    406 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Marketing, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    873 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Data Store, Data Architecture, Apache Hadoop, Extract, Transform, Load, Relational Databases, Big Data, Data Storage, Databases, Apache Spark, Data Lakes, Data Warehousing, Data Governance, Data Pipelines, Data Integration, Database Design, Data Processing, SQL, NoSQL, Data Security, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Cancer Biology

    Skills you'll gain: Oncology, Medical Imaging, Radiology, Diagnostic Radiology, Patient Education and Support, Mammography, Radiation Therapy, Molecular Biology, Diagnostic Tests, X-Ray Computed Tomography, Clinical Trials, Molecular, Cellular, and Microbiology, Capillary, Pain Management, Preventative Care, Treatment Planning, Hemodynamics, Drug Development, Cell Biology, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Corporate Communication: Theory and Practice

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    I

    Imperial College London

    Creative Thinking: Techniques and Tools for Success

    Skills you'll gain: Creative Thinking, Brainstorming, Creative Problem-Solving, Ideation, Creativity, Independent Thinking, Problem Solving, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Content Marketing for Audience Growth

    Skills you'll gain: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Digital Media Strategy, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Target Market, Media and Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Brand Marketing, Marketing Planning, Marketing Strategy and Techniques, Branding, Marketing Management, Value Propositions, Brand Strategy, Business Strategy, Go To Market Strategy, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Management Training And Development, Coaching, Accountability Frameworks, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, People Management, Professional Development, Leadership and Management, Performance Metric, Organizational Development, Performance Analysis, Organizational Effectiveness, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Healthcare and Hospital Management

    Skills you'll gain: Healthcare Ethics, Medical Equipment and Technology, Health Care Administration, Hospital Experience, Nursing Management, Nursing Administration, Health Systems, Infection Control, Medical Equipment, Intensive Care Unit, Health Administration, Medical Support, Medical Management, Telehealth, Health Informatics, Health Information Management, Patient Flow, Bed Management, Hospital Admissions, Health Technology

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    C for Everyone, Part 1: Programming Fundamentals

    Skills you'll gain: Programming Principles, Program Development, Computational Logic, Memory Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 3 Months

1…394041…834

In summary, here are 10 of our most popular brand management courses

  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Microsoft AI Product Manager: Microsoft
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Introduction to Data Engineering: IBM
  • Cancer Biology: Johns Hopkins University
  • Corporate Communication: Theory and Practice: Sage Publications
  • Creative Thinking: Techniques and Tools for Success: Imperial College London
  • Content Marketing for Audience Growth: EDUCBA
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Coaching Skills for Managers: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok