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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Data Preprocessing, Business Analysis, Business Reporting, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    650 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Sqoop for HR Data Analytics Projects

    Skills you'll gain: Apache Hadoop, Data Import/Export, Extract, Transform, Load, Big Data, Data Pipelines, Data Processing, Data Migration, SQL, Analytics, Data Manipulation, MySQL, Data Quality, Scalability, Data Security, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Data Using Essential Statistics for Analytics

    Skills you'll gain: Sampling (Statistics), Data Analysis, Descriptive Statistics, Box Plots, Statistics, Statistical Analysis, Probability & Statistics, Data Visualization Software, Exploratory Data Analysis, Histogram, R Programming, Scatter Plots, Data-Driven Decision-Making, Microsoft Excel

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation, Supply Chain, and Logistics, Transportation Operations, Operational Analysis, Business Modeling, Business Analytics, Financial Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Fraud Using Data Analytics and R

    Skills you'll gain: Fraud detection, Anomaly Detection, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills, Machine Learning Methods, Threat Detection, Unsupervised Learning, Risk Analysis, Advanced Analytics, Analytics, Predictive Analytics, Data-Driven Decision-Making, Supervised Learning, Big Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Health Care Administration, Process Mapping, Health Systems, Health Informatics, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Data Analysis, Strategic Thinking, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Network Troubleshooting, Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Getting Started with SAS Visual Analytics : SAS
  • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign
  • Marketing deportivo: La fórmula tecnológica: Real Madrid Graduate School Universidad Europea
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Apply Sqoop for HR Data Analytics Projects : EDUCBA
  • Analyze Data Using Essential Statistics for Analytics: EDUCBA
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Analyze Fraud Using Data Analytics and R: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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