Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Model Evaluation, Predictive Analytics, Data Cleansing, Unsupervised Learning, Exploratory Data Analysis, Supervised Learning, Predictive Modeling, Dimensionality Reduction, Data Science, Descriptive Analytics, Plot (Graphics), Data Analysis, Pandas (Python Package), Regression Analysis, Matplotlib, Data Visualization, Visualization (Computer Graphics), Data-Driven Decision-Making, Applied Machine Learning, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks