• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    N

    Nanyang Technological University, Singapore

    Motivating Today's Learners: What Parents and Teachers Need to Know

    Skills you'll gain: Motivational Skills, Growth Mindedness, Student Engagement, Learning Strategies, Self-Motivation, Learning Theory, Empowerment, Resilience, Interactive Learning, Driving engagement, Self-Awareness, Needs Assessment, Learning Styles, Behavioral Management, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    361 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Strategic Thinking for Everyone

    Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Persuasive Communication, Strategic Decision-Making, Science and Research, Data Collection, Investigation, Proactivity, Negotiation, Complex Problem Solving, Communication Strategies, Creative Thinking, Experimentation, Decision Making, Recognizing Others, Contingency Planning, Active Listening, Cognitive flexibility

    4.5
    Rating, 4.5 out of 5 stars
    ·
    203 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Business Technologies, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Consumer Behaviour, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Influence

    Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Organizational Structure, Relationship Management, Business Ethics, Ethical Standards And Conduct, Decision Making, Social Network Analysis, Proactivity, General Networking, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    345 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Tech Sales

    Skills you'll gain: Technical Sales, Solution Selling, Consultative Approaches, Sales Strategy, Specialized Sales, Sales, Customer Relationship Building, Sales Process, Customer Relationship Management, Return On Investment, Stakeholder Engagement, Customer Engagement, Customer Advocacy, Value Propositions, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments II: Lessons and Applications for Investors

    Skills you'll gain: Investments, Investment Management, Portfolio Management, Return On Investment, Performance Analysis, Finance, Equities, Performance Measurement, Behavioral Economics, Tax Returns, Asset Management, Portfolio Risk, Financial Trading, Decision Making, Regression Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    892 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Sustainable Food Systems

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Food and Beverage, Nutrition and Diet, Sustainable Technologies, Environmental Issue, Water Sustainability, Economics, Energy and Utilities, Environment, Production Process, Water Resources, Land Management, Manufacturing and Production, Environment and Resource Management, Culture, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    A Circular Economy of Metals: Towards a Sustainable Societal Metabolism

    Skills you'll gain: Sustainable Development, Sustainable Design, Sustainable Systems, Environment and Resource Management, Environmental Issue, Natural Resource Management, Waste Minimization, Environmental Science, Pollution Prevention, Resource Utilization, Materials science, Supply And Demand, Social Studies, Inventory Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Systems, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Banking, Bank Regulations, Behavioral Economics, Underwriting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Decision-Making: Blending Art & Science

    Skills you'll gain: Decision Making, Decisiveness, Self-Awareness, Emotional Intelligence, Critical Thinking, Behavioral Economics, Problem Solving, Leadership Development, Analysis, Goal Setting, Strategic Leadership, Growth Mindedness, Business Strategy, Overcoming Obstacles, Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

1…484950…129

In summary, here are 10 of our most popular consumer behavior courses

  • Motivating Today's Learners: What Parents and Teachers Need to Know: Nanyang Technological University, Singapore
  • Strategic Thinking for Everyone: Arizona State University
  • Retail Digital Supply Chain: University of Pennsylvania
  • Journalism, the future, and you!: Michigan State University
  • Influence: University of Pennsylvania
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • Introduction to Tech Sales: Coursera
  • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
  • Sustainable Food Systems: University of Illinois Urbana-Champaign
  • A Circular Economy of Metals: Towards a Sustainable Societal Metabolism: Universiteit Leiden

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok