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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Master Sqoop for Data Transfer in Hadoop Ecosystems

    Skills you'll gain: Apache Hadoop, Apache Hive, Extract, Transform, Load, Data Pipelines, Data Import/Export, Data Migration, Data Integration, MySQL, Data Access, SQL, Relational Databases, Data Processing, Data Validation, Data Storage, File Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Parse & Normalize Data for ML Pipelines

    Skills you'll gain: Data Preprocessing, Data Pipelines, Java Programming, Java, Data Processing, Feature Engineering, Data Import/Export, Data Cleansing, Data Quality, Model Training, Data Transformation, Data Validation, Data Integrity, Data Access, Continuous Monitoring, Apache Maven, Object Oriented Programming (OOP)

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: AI literacy, Data Ethics, Responsible AI, Data Analysis, Data Literacy, Model Evaluation, Artificial Intelligence, Model Optimization, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    在 Google Cloud 上使用生成式 AI 进行网站现代化改造

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Frontend Performance, Information Architecture, Google Cloud Platform, Content Management, User Experience Design

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    データ アナリストのための BigQuery

    Skills you'll gain: Looker (Software), Data Transformation, Data Cleansing, Data Visualization Software, SQL, Extract, Transform, Load, Analytics, Jupyter, Data Integrity, Data Pipelines, Data Analysis, Google Sheets, Data Import/Export, Query Languages, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

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    Coursera

    ML Data Pipelines and Communicating AI Insights

    Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, Pandas (Python Package), Data Storytelling, Data Presentation, Data Preprocessing, Data Processing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Model Training, Data Visualization, Data Governance, Machine Learning

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Automate Workflows Quickly

    Skills you'll gain: Stakeholder Communications, Workflow Management, Stakeholder Management, Jira (Software), Internal Communications, Project Documentation, IT Management, Project Management, Data Storytelling, Communication Strategies, User Feedback, Information Architecture, Data Visualization, Visual Design, Business Process Automation, Automation, Key Performance Indicators (KPIs), Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: SQL Statements and Complex Formulas

    Skills you'll gain: SQL, Query Languages, Microsoft Access, Data Presentation, Business Reporting, Relational Databases, Data Access, Data Manipulation, Business Intelligence Software, Data Analysis Software, Data Analysis, Business Intelligence, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Source Credible Data Fast & Smart

    Skills you'll gain: Analytical Skills, Research, Critical Thinking, Trustworthiness, Query Languages, Due Diligence, Market Research, Risk Management, Annual Reports

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Work with Gemini Models in BigQuery - Português Brasileiro

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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