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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Consumer Behaviour, Business-To-Consumer, Data Collection, Target Market, Market Share, Market Research, Customer Insights, Digital Marketing, Business Ethics, Web Analytics, Technical Communication, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    36 reviews

    Beginner · Course · 1 - 4 Weeks

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    D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Cognitive flexibility, Psychology, Compassion, Learning Theory, Social Skills, Empathy, Anthropology, Train The Trainer, Experimentation, Research, General Science and Research, Scientific Methods, Cultural Diversity, Cooperation, Non-Verbal Communication, Biology

    4.7
    Rating, 4.7 out of 5 stars
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    4.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

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    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
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    743 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

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    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    49 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
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    12K reviews

    Mixed · Course · 1 - 3 Months

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    U

    Università Bocconi

    International Leadership and Organizational Behavior

    Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Sensitivity, Cross-Functional Team Leadership, Communication, Leadership, Team Management, Ethical Standards And Conduct, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Mixed · Course · 1 - 3 Months

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    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

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    T

    The University of Edinburgh

    Chicken Behaviour and Welfare

    Skills you'll gain: Ethical Standards And Conduct, Behavioral Health, Behavior Management, Environmental Regulations, Human Learning, Nutrition and Diet, Psychology, Thermal Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
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    104 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Dog Emotion and Cognition: Duke University
  • Behavioral Marketing: Simplilearn
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
  • Customer Analytics: University of Pennsylvania
  • International Leadership and Organizational Behavior: Università Bocconi
  • Effective Marketing in the Global Marketplace: Coursera
  • Chicken Behaviour and Welfare: The University of Edinburgh

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