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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translational Science

    Skills you'll gain: Institutional Review Board (IRB), Clinical Trials, Health Policy, Health Disparities, Clinical Research, Clinical Research Ethics, Health Equity, Healthcare Ethics, Public Health, Epidemiology, Good Clinical Practices (GCP), Pre-Clinical Development, Policty Analysis, Research, and Development, Health Care, Medical Science and Research, Policy Development, Health Care Procedure and Regulation, Community Health, Drug Development, Research

    4.7
    Rating, 4.7 out of 5 stars
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    40 reviews

    Beginner · Specialization · 3 - 6 Months

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    É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

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    U

    Universidad Nacional Autónoma de México

    Introducción a Data Science: Programación Estadística con R

    Skills you'll gain: R Programming, Statistical Analysis, Statistical Programming, Ggplot2, Quantitative Research, Data Manipulation, Statistical Software, Visualization (Computer Graphics), Exploratory Data Analysis, Graphical Tools, Simulations, Data Structures, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
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    8.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, PyTorch (Machine Learning Library), LLM Application, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Text Mining, Data Ethics, Artificial Intelligence, Deep Learning, Performance Tuning, Applied Machine Learning, Data Processing, Artificial Neural Networks, Reinforcement Learning, Document Management, Database Management Systems, Data Storage Technologies

    4.5
    Rating, 4.5 out of 5 stars
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    819 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management

    4.5
    Rating, 4.5 out of 5 stars
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    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    279 reviews

    Mixed · Course · 1 - 4 Weeks

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    T

    The University of Edinburgh

    Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences

    Skills you'll gain: Research, Science and Research, General Science and Research, Scientific Methods, Physical Science, Physics, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    956 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, Usability Testing, Information Architecture, Mockups, Adobe XD, User Research, User Story, Ideation, Responsive Web Design, Design Elements And Principles, User Experience, User Interface and User Experience (UI/UX) Design, User Centered Design, User Interface (UI) Design

    4.8
    Rating, 4.8 out of 5 stars
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    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    E

    ESSEC Business School

    L'entrepreneuriat social : de l'envie au projet

    Skills you'll gain: Entrepreneurship, Value Propositions, Business Modeling, Sustainable Development, Needs Assessment, Corporate Sustainability, Business Strategy, Community Development, Business Planning, New Business Development, Innovation, Professional Networking, Market Research

    4.7
    Rating, 4.7 out of 5 stars
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    192 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Case Studies, Market Opportunities, Human Centered Design, Curiosity, Storytelling, Growth Mindedness, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    9.1K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Translational Science: University of Michigan
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Introducción a Data Science: Programación Estadística con R: Universidad Nacional Autónoma de México
  • Generative AI Engineering with LLMs: IBM
  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • Fundamentals of Marketing Strategy: University of London
  • Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences: The University of Edinburgh
  • Claves de la Dirección de Empresas: IESE Business School
  • Diseño de Experiencia del Usuario (UX) de Google: Google

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