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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    337 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Statistical Inference, Business Analytics, Supply And Demand, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Statistics, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Economics, Peer Review, Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Timelines, Real Estate, Finance, Business Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    9.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Introducción a Data Science: Programación Estadística con R

    Skills you'll gain: R Programming, Statistical Analysis, Statistical Programming, Ggplot2, Quantitative Research, Data Manipulation, Statistical Software, Visualization (Computer Graphics), Exploratory Data Analysis, Graphical Tools, Simulations, Data Structures, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
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    8.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, PyTorch (Machine Learning Library), LLM Application, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Text Mining, Data Ethics, Artificial Intelligence, Deep Learning, Performance Tuning, Applied Machine Learning, Data Processing, Artificial Neural Networks, Reinforcement Learning, Document Management, Database Management Systems, Data Storage Technologies

    4.5
    Rating, 4.5 out of 5 stars
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    819 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Interaction Design

    Skills you'll gain: Design Research, Interaction Design, User Experience Design, Statistical Analysis, Usability, Ideation, User Research, Graphic and Visual Design, User Interface (UI) Design, Experimentation, Prototyping, Human Centered Design, Usability Testing, Human Computer Interaction, A/B Testing, Human Factors, Collaborative Software, Telecommuting, R Programming, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    279 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Population Health: Study Design: Universiteit Leiden
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Meta Marketing Science Certification Prep: Meta
  • Construction Management: Columbia University
  • Introducción a Data Science: Programación Estadística con R: Universidad Nacional Autónoma de México
  • Generative AI Engineering with LLMs: IBM
  • Interaction Design: University of California San Diego
  • Marketing con Redes Sociales: Tecnológico de Monterrey

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