• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    القيادة الدولية والسلوك التنظيمي

    Skills you'll gain: Team Motivation, Professional Networking, Conflict Management, Intercultural Competence, Organizational Leadership, Cross-Functional Team Leadership, Relationship Building, Cultural Sensitivity, Cultural Diversity, Interpersonal Communications, Team Leadership, Mediation, Leadership, Communication Strategies, Team Management, Drive Engagement, Business Leadership, Behavior Management, International Relations, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration, Legal Research, Legal Proceedings, Docketing, Risk Analysis, Continuous Monitoring, Case Law

    4.8
    Rating, 4.8 out of 5 stars
    ·
    294 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Foundations of Public Health Practice: Behaviour & Behaviour Change

    Skills you'll gain: Health Promotion, Health Education, Behavioral Economics, Behavioral Health, Public Health, Applied Behavior Analysis, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Public Policies, Cultural Diversity, Psychology, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Product Promotion, Business Leadership, New Business Development, Strategic Thinking, Commercialization, Entrepreneurial Finance, Innovation, Digital Content, Digital Publishing, Digital Transformation, Content Creation, Market Opportunities, Fundraising and Crowdsourcing, Consumer Behaviour, Intellectual Property

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Digital Business Models

    Skills you'll gain: Business Modeling, Digital Transformation, Digital Analysis, Innovation, Software As A Service, Software Development, Network Analysis, Business Strategy, Business Strategies, E-Commerce, Value Propositions, Decision Making, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    573 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Healthcare Innovation: What Does Success Look Like and How to Achieve It?

    Skills you'll gain: Innovation, Stakeholder Analysis, Sales Presentation, Health Systems, Stakeholder Communications, Oral Expression, Strategic Communication, Organizational Change, Program Evaluation, Organizational Structure, Stakeholder Engagement, Knowledge Transfer, Change Management, Diversity and Inclusion, Consumer Behaviour, Community Health, Public Health, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Trastorno por Déficit de Atención con Hiperactividad (TDAH)

    Skills you'll gain: Autism Spectrum Disorders, Clinical Psychology, Developmental Disabilities, Psychiatry, Mental Health Diseases and Disorders, Disabilities, Mental and Behavioral Health, Child Development, Treatment Planning, Pediatrics, Clinical Assessment, Patient Treatment, Behavior Management, Psychological Evaluations, Patient Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    How Software Ate Finance

    Skills you'll gain: FinTech, Payment Systems, Financial Services, Financial Market, Capital Markets, Payment Processing, Financial Trading, Asset Management, Financial Systems, Securities Trading, Mobile Banking, Consumer Lending, Blockchain, Retail Banking, Banking, Financial Regulation, Investment Management, Financial Data, Digital Assets, Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    167 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Mind and Machine

    Skills you'll gain: Problem Solving, Agentic systems, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Artificial Neural Networks, Probability Distribution, Decision Intelligence, Behavioral Economics, Analysis, Convolutional Neural Networks, Logical Reasoning, Algorithms, Human Development, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI literacy, Theoretical Computer Science, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    371 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resources, Water Sustainability, Water Resource Management, Policy Analysis, Research, and Development, Environmental Policy, Policy Development, Policy Analysis, Health Policy, Economics, Policy, and Social Studies, Public Health, Public Health and Disease Prevention, Political Sciences, Community Development, Social Studies, Social Sciences, Community Health, Behavioral Economics, Case Studies, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Leadership, Organizational Development, Process Development, Organizational Strategy, Business Strategy, Strategic Thinking, Cross-Functional Team Leadership, Culture Transformation, Product Management, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 1 - 3 Months

1…545556…129

In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Digital Marketing: IBM
  • القيادة الدولية والسلوك التنظيمي: Università Bocconi
  • Trademark Law: University of Pennsylvania
  • Foundations of Public Health Practice: Behaviour & Behaviour Change: Imperial College London
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Digital Business Models: Lund University
  • Healthcare Innovation: What Does Success Look Like and How to Achieve It?: Imperial College London
  • Trastorno por Déficit de Atención con Hiperactividad (TDAH): Universidad de Palermo
  • How Software Ate Finance: Stanford University
  • Mind and Machine: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok