• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • J

    Johns Hopkins University

    Trustworthy AI: Managing Bias, Ethics, and Accountability

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Business Ethics, Machine Learning, Accountability, Artificial Intelligence and Machine Learning (AI/ML), Risk Analysis, Case Studies, Risk Mitigation, Law, Regulation, and Compliance, Decision Making, Workforce Management, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Delegation Skills

    Skills you'll gain: Delegation Skills, Productivity, Supervision, Team Leadership, Team Management, Leadership, Leadership Development, Overcoming Obstacles, Empowerment, Expectation Management, Constructive Feedback

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Business Risk Management, Design and Product, Strategic Thinking, Process Design, Human Centered Design, Innovation, Design, User Experience, Business Modeling, Customer experience strategy (CX), Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Literacy: Introduction to Using Computers

    Skills you'll gain: File Management, Computer Literacy, Microsoft Office, Email Security, Computer Hardware, Computer Security Awareness Training, Spreadsheet Software, digital literacy, Information Management, Safety and Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    AZ-305 Designing MS Azure Infrastructure Solutions Exam Prep

    Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Active Directory, Load Balancing, Cloud Security, Virtual Networking, Network Architecture, Authorization (Computing), Data Security, Relational Databases, Authentications, Identity and Access Management, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Disaster Recovery, Cloud Management, Single Sign-On (SSO), Databases, General Networking

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Business Development, Go To Market Strategy, Sales Management, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Investments, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Organizaciones data-driven: principios y prácticas

    Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Business Leadership, Data Literacy, Data Analysis, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • A

    Advancing Women in Tech

    Building Products at Global Scale

    Skills you'll gain: Software Architecture, Systems Design, Technical Management, API Design, Technical Product Management, Engineering Management, Program Management, Microservices, Cross-Functional Collaboration, Team Performance Management, Leadership and Management, Service Oriented Architecture, Amazon Web Services

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Aprende y diseña una presentacion atractiva con PowerPoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Sales Presentations, Business Communication, Productivity Software, Writing, Microsoft 365, Editing, Technical Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Computing for Cancer Informatics

    Skills you'll gain: Computer Systems, Informatics, Data Processing, Data Sharing, Computing Platforms, Bioinformatics, Data Storage, Computer Literacy, Computer Hardware, Big Data, Capacity Management, Data Centers, Computer Security Awareness Training, Cloud Computing, Oncology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

1…546547548…834

In summary, here are 10 of our most popular brand management courses

  • Trustworthy AI: Managing Bias, Ethics, and Accountability: Johns Hopkins University
  • Delegation Skills: Packt
  • AI For Business: Alex Genadinik
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • Digital Literacy: Introduction to Using Computers: Coursera
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • AZ-305 Designing MS Azure Infrastructure Solutions Exam Prep: SkillUp
  • Scaling Product and Processes: IE Business School
  • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
  • Building Products at Global Scale: Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok