• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • L

    Logical Operations

    Microsoft Power BI: Data Analysis Professional

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Business Reporting, Data Manipulation, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Leveraging Generative AI for Social Impact Organizations

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Workflows, Generative AI, Data Ethics, Social Impact, Self Service Technologies, Artificial Intelligence, LLM Application, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Bookkeeping Foundations and General Ledger Management

    Skills you'll gain: Month End Closing, Variance Analysis, Fraud detection, Bookkeeping, Expense Management, Generally Accepted Accounting Principles (GAAP), Record Keeping, Reconciliation, Income Statement, Data Validation, Payroll Systems, Expense Reports, Financial Statements, Payroll Processing, Business Metrics, Financial Analysis, General Ledger, Financial Reporting, Accounts Payable, Data Entry

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Program Communications Planning in ClickUp

    Skills you'll gain: Program Management, Communication Planning, Project Documentation, Project Management Software, Workflow Management, Diagram Design, Agile Methodology, Communication Strategies, Process Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Material Components for Flutter Basics

    Skills you'll gain: Flutter (Software), UI Components, Mobile Development, Google Cloud Platform, User Interface (UI), Cross Platform Development, Web Development, Network Security

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Agile Leadership for Distributed Teams

    Skills you'll gain: Collaborative Software, Team Leadership, Virtual Teams, Cross-Functional Team Leadership, Agile Methodology, Organizational Leadership, Innovation, Team Management, Team Building, Communication, Employee Engagement, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kotter

    Kotter's Change Framework: Accelerators 1-4

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Leadership, Organizational Strategy, Business Leadership, Strategic Leadership, Organizational Structure, Leadership, Leadership Development, Cross-Functional Collaboration, Stakeholder Engagement, Employee Engagement, Team Building, Communication Strategies, Lifelong Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Revenue Management, Demand Planning, Sustainable Business, Revenue Forecasting, Financial Statement Analysis, Financial Analysis, Sustainability Reporting, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Logical & Analytical Reasoning — Exam & Recruitment Prep

    Skills you'll gain: Problem Solving, Logical Reasoning, Deductive Reasoning, Analytical Skills, Critical Thinking, Complex Problem Solving, Applied Mathematics, Arithmetic, Computational Logic, Strategic Thinking, Decision Making, Geometry

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Market Microstructure

    Skills you'll gain: Market Liquidity, Securities Trading, Financial Trading, Financial Market, Market Dynamics, Equities, Market Data, Technical Analysis, Financial Regulation, Order Processing, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Essential Tools For Application Development

    Skills you'll gain: Apache Maven, Build Tools, Software Development Tools, Version Control, Continuous Integration, Software Configuration Management, Apache, Dependency Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

1…572573574…834

In summary, here are 10 of our most popular brand management courses

  • Microsoft Power BI: Data Analysis Professional: Logical Operations
  • Leveraging Generative AI for Social Impact Organizations: University of Michigan
  • Bookkeeping Foundations and General Ledger Management: Coursera
  • Program Communications Planning in ClickUp: Coursera
  • Product Innovation Management: University of Colorado Boulder
  • Material Components for Flutter Basics: Google Cloud
  • Agile Leadership for Distributed Teams: Coursera
  • Kotter's Change Framework: Accelerators 1-4: Kotter
  • Foundations of Hotel Budgeting and Forecasting: Starweaver
  • Logical & Analytical Reasoning — Exam & Recruitment Prep: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok