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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach

    Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Business Intelligence, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Data Storytelling, Target Audience, Business Consulting, Spreadsheet Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, AI Personalization, User Story, Wireframing, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Customer Engagement, Data-Driven Decision-Making, Consumer Behaviour, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Marketing Channel, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Budget Management, Marketing Planning, Management Reporting, Milestones (Project Management), Marketing Communications, Marketing Analytics, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Prototyping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    368 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft and Audit Content

    Skills you'll gain: Blogs, Content Creation, Content Performance Analysis, Content Strategy, Web Content, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Brand Strategy, Writing, Data Analysis, Key Performance Indicators (KPIs), Audit Planning, Strategic Decision-Making, Safety Audits

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Analyze Data to Answer Questions

    Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Target Lists with Segmentation

    Skills you'll gain: Email Marketing, Marketing Analytics, Target Audience, Performance Analysis, Return On Investment, Direct Marketing, Customer Analysis, Marketing Effectiveness, Customer Insights, Marketing Strategy and Techniques, Data Integration, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development: AI SEO & GEO Visibility

    Skills you'll gain: Interviewing Skills, Search Engine Optimization, Decision Making, AI Enablement, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Marketing Strategies, Verbal Communication Skills, LinkedIn, Proposal Writing, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis and Presentation Skills: the PwC Approach: PwC
  • Leading the Modern Day Business: University of Virginia
  • Generative AI for UI UX Design: IBM
  • Food & Beverage Management: Università Bocconi
  • Segment Customers, Boost Profitability: Coursera
  • Execute 360° Campaigns: Coursera
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Creative Content Creation Toolkit: Coursera
  • Craft and Audit Content: Coursera
  • Analyze Data to Answer Questions: Google

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Analytics (13)
Brand (13)
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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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