• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Preparing to Manage Human Resources

    Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, Resource Management, People Management, Employee Performance Management, Industrial and Organizational Psychology, Labor Law, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Workflow Management, Operational Efficiency, Marketing Operations, Timelines, Coordination, Performance Analysis, Asset Management, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Stay GDPR Compliant

    Skills you'll gain: Regulatory Compliance, Email Marketing, Compliance Management, General Data Protection Regulation (GDPR), Compliance Auditing, Auditing, Data Management, Personally Identifiable Information, Data Governance, Information Privacy, Customer Data Management, Risk Mitigation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Workflows in MailChimp

    Skills you'll gain: Email Automation, Marketing Automation, Campaign Management, Workflow Management, Automation, Performance Measurement, Driving engagement, Performance Analysis, Process Improvement and Optimization, Data-Driven Decision-Making, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface (UI), Mobile Development, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Decode Engagement Metrics

    Skills you'll gain: Email Marketing, Performance Reporting, Campaign Management, Performance Analysis, Real Time Data, Marketing Analytics, Analysis, Customer Engagement, Data-Driven Decision-Making, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Performance Reporting, Brand Awareness, Google Analytics, Marketing Analytics, Brand Marketing, Performance Measurement, Market Share, Business Metrics, Brand Management, Web Analytics, Dashboard, Data-Driven Decision-Making, Analytics, Social Media, Spreadsheet Software, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sync CRM Contacts

    Skills you'll gain: Customer Relationship Management (CRM) Software, Email Marketing, Data Mapping, Marketing Automation, Data Validation, Gmail, Marketing Operations, Data Integration, Marketing, Marketing Analytics, Customer Data Management, Data Import/Export, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Global Economics and Corporate Finance Decisions

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), International Finance, Business Modeling, Business Strategy, Governance, Corporate Finance, Capital Budgeting, Portfolio Management, Business Economics, Corporate Strategy, Financial Management, Private Equity, Market Dynamics, Economics, Investments, Financial Analysis, Real Estate, Asset Management, Performance Measurement, Business Risk Management

    Beginner · Course · 1 - 3 Months

1…818283…421

In summary, here are 10 of our most popular marketing strategy courses

  • Preparing to Manage Human Resources: University of Minnesota
  • Coordinate Email Assets: Coursera
  • Leadership for Everyone: Harvard Business Review
  • Stay GDPR Compliant: Coursera
  • Automate Workflows in MailChimp : Coursera
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • AI For Business: University of Pennsylvania
  • Meta Android Developer: Meta
  • Decode Engagement Metrics: Coursera
  • Track Key KPIs: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok