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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    PwC

    Data-driven Decision Making

    Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Data Visualization, Data Presentation, Statistical Programming, Microsoft Excel, Data Visualization Software, Data Collection, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Campaign Execution, SEO & Social Media at Scale

    Skills you'll gain: Data Storytelling, Search Engine Optimization, Blogs, Web Analytics and SEO, TikTok, Social Media Content, Campaign Management, Social Media Management, Cross-Channel Marketing, Content Creation, Content Performance Analysis, Digital Advertising, Social Media Marketing, Google Ads, Email Marketing, Email Automation, Constructive Feedback, Content Management, Project Management, Performance Reporting

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Advertising, Search Engine Optimization, Marketing, Podcasting, Content Creation, Keyword Research, Social Media Content, Target Market, Marketing Strategies, Branding

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Data Visualization with Python

    Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Geospatial Information and Technology, Histogram, Seaborn, Data Analysis, Scatter Plots, Jupyter, Geospatial Mapping, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12K reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze War Data with Tableau Dashboards and Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Analytical Skills, Dashboard, Tableau Software, Data Visualization Software, Interactive Data Visualization, Data Analysis, Analytics, Exploratory Data Analysis, Data Transformation, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Persuasive Subjects

    Skills you'll gain: Email Marketing, Copywriting, Editing, Grammar, Proofreading, Target Audience, Writing, Direct Marketing, Business Correspondence, Marketing Psychology, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Segment and Retain Customers

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Customer experience strategy (CX), Marketing Automation, Customer Insights, Market Analysis, Email Automation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Social Tools

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Content, Social Media Campaigns, Workflow Management, Scheduling, Brand Strategy, Customer Communications Management, Social Impact, Content Strategy, Case Studies, Social Skills, Social Network Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Supply Chain Demand Trends Using Heatmaps & Clusters

    Skills you'll gain: Advanced Analytics, Supply Chain Management, Business Analytics

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Advanced Data Using Minitab Regression Models

    Skills you'll gain: Classification And Regression Tree (CART), Minitab, Decision Tree Learning, Regression Analysis, Predictive Modeling, Statistical Modeling, Business Analytics, Advanced Analytics, Logistic Regression, Data-Driven Decision-Making, Scatter Plots, Plot (Graphics), Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Case Studies, Responsible AI

    Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    IBM Data Architecture

    Skills you'll gain: NoSQL, Data Warehousing, Database Administration, SQL, Apache Hadoop, Database Design, Relational Databases, Data Security, Linux Commands, Data Migration, Data Pipelines, Data Governance, Database Management, Apache Kafka, Apache Airflow, Apache Spark, Bash (Scripting Language), Extract, Transform, Load, Database Architecture and Administration, Data Architecture

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.4K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…959697…457

In summary, here are 10 of our most popular marketing analytics courses

  • Data-driven Decision Making: PwC
  • Campaign Execution, SEO & Social Media at Scale: Coursera
  • Become A Bestseller On Amazon As An Independent Author: Alex Genadinik
  • Data Visualization with Python: IBM
  • Analyze War Data with Tableau Dashboards and Stories: EDUCBA
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Craft Persuasive Subjects: Coursera
  • Segment and Retain Customers: Coursera
  • Use Social Tools: Coursera
  • Analyze Supply Chain Demand Trends Using Heatmaps & Clusters: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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