• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Build Power BI Insights

    Skills you'll gain: Dashboard, Power BI, Stakeholder Communications, Management Reporting, Financial Data, Financial Analysis, Process Improvement, Business Metrics, Data Presentation, Business Reporting, Business Intelligence, Data-Driven Decision-Making, Project Performance, Data Integration, Project Management Software, Analytics

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Employee Databases Using MS SQL Server

    Skills you'll gain: Databases, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 3

    Skills you'll gain: Microsoft Excel, Excel Formulas, Excel Macros, Data Visualization, Consolidation, Forecasting, Spreadsheet Software, Microsoft 365, Microsoft Office, Pivot Tables And Charts, Data Sharing, Data Mapping, Productivity Software, Data Analysis, Data Entry, Data Security, Data Validation, Document Management, Data Management, User Interface (UI)

    Advanced · Course · 1 - 3 Months

  • L

    Logical Operations

    R Programming: Setup and Data Processing

    Skills you'll gain: R (Software), Data Processing, R Programming, Data Manipulation, Data Structures, Statistical Programming, Data Analysis, Data Analysis Software, Software Installation, Data Science, Development Environment, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Press Coverage, Publicity And Public Relations

    Skills you'll gain: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Storytelling, Content Creation

    Mixed · Course · 1 - 4 Weeks

  • U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    420 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Python for Secret Agents

    Skills you'll gain: Geographic Information Systems, Package and Software Management, Scripting, Statistical Analysis, Probability & Statistics, JSON, Image Analysis, Data Validation, Web Scraping, Intelligence Collection and Analysis, Data Analysis, Statistics, Python Programming, Data Processing, Restful API, File Transfer Protocol (FTP), Open Source Technology

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Aplicaciones empresariales

    Skills you'll gain: Business Systems, Business Software, Database Management Systems, Enterprise Resource Planning, Databases, Productivity Software, Information Technology, Microsoft Office, Information Systems, Web Applications, Operating Systems, Web Development, Management Information Systems, Web Servers, Collaborative Software, Computer Systems, Customer Relationship Management, Computer Networking, Supply Chain Management, Spreadsheet Software

    Beginner · Course · 1 - 3 Months

  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply SPSS Fundamentals for Data Analysis

    Skills you'll gain: SPSS (Software), Statistical Analysis, Data Manipulation, Data Visualization Software, Data Analysis, End User Training and Support, Exploratory Data Analysis, Data Import/Export, Descriptive Statistics, Graphing

    Beginner · Course · 1 - 4 Weeks

1…103104105…457

In summary, here are 10 of our most popular marketing analytics courses

  • Build Power BI Insights: Coursera
  • Analyze Employee Databases Using MS SQL Server: EDUCBA
  • Microsoft Excel for Office 365 (Desktop or Online): Part 3: Logical Operations
  • R Programming: Setup and Data Processing: Logical Operations
  • Press Coverage, Publicity And Public Relations : Alex Genadinik
  • International Business I: University of New Mexico
  • Business Intelligence (BI) Essentials: IBM
  • Python for Secret Agents: Packt
  • User Experience Research and Design: University of Michigan
  • Fundamentos TIC para negocios: Aplicaciones empresariales: Universitat Politècnica de València

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok