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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

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    Microsoft

    Healthcare Data Management, Security, and Compliance

    Skills you'll gain: Data Governance, Health Information Management, Cloud Security, Health Care, Data Architecture, Identity and Access Management, Real Time Data, Scalability, Health Care Procedure and Regulation, Medical Records, Data Management, Data Sharing, Clinical Data Management, Microsoft Azure, Role-Based Access Control (RBAC), Regulatory Compliance, Information Privacy, Interoperability, Security Management, Encryption

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Guide Capital Investments

    Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Financial Acumen, Investment Management, Financial Modeling, Forecasting, Data Analysis, Risk Analysis, Microsoft Excel, Communication, Analytical Skills

    Intermediate · Course · 1 - 4 Weeks

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    AI CERTs

    Sales with AI

    Skills you'll gain: Responsible AI, Sales Strategy, Sales Management, Sales Development, Sales, Sales Process, Sales Pipelines, Customer Relationship Management, AI Enablement, B2B Sales, AI Personalization, Sales Presentation, Lead Generation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Data-Driven Decision-Making, Generative AI Agents, Forecasting

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Shortlist Top Suppliers

    Skills you'll gain: Strategic Sourcing, Case Studies, Supplier Management, Workflow Management, Procurement, Vendor Management, Vendor Relationship Management, Business Reporting, Risk Analysis, Analysis, Data-Driven Decision-Making, Business Metrics, Data Analysis, Decision Making, Environmental Social And Corporate Governance (ESG), Negotiation, Statistical Modeling, Data Visualization, Communication

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Mixed · Course · 1 - 4 Weeks

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    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
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    326 reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Analyze Data Science Concepts Using R

    Skills you'll gain: Data Manipulation, Statistical Analysis, R (Software), Ggplot2, R Programming, Data Visualization Software, Data Science, Data Preprocessing, Probability & Statistics, Data Analysis, Statistics, Statistical Modeling, Regression Analysis, Data-Driven Decision-Making, Machine Learning, Descriptive Statistics, Probability Distribution, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 3 Months

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    Coursera

    Validate and Summarize Data Effectively with Excel

    Skills you'll gain: Pivot Tables And Charts, Trend Analysis, Financial Data, Microsoft Excel, Data Quality, Data Validation, Excel Formulas, Strategic Decision-Making, Data Synthesis, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Descriptive Statistics, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Build & Analyze SQL Databases Through Real Projects

    Skills you'll gain: SQL, Database Management, Database Design, Database Architecture and Administration, Query Languages, Databases, Data Manipulation, Performance Tuning, Data Integrity

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Sampling (Statistics), Market Research, A/B Testing, Quantitative Research, Data Maintenance, Statistical Analysis, Data Analysis, Excel Formulas, Regression Analysis, Business Intelligence, Data Visualization, Performance Metric, R Programming, Predictive Modeling

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Healthcare Data Management, Security, and Compliance: Microsoft
  • Analyze and Guide Capital Investments: Coursera
  • Sales with AI: AI CERTs
  • Drive Product Success with Data Decisions: Coursera
  • Analyze and Shortlist Top Suppliers: Coursera
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Excel and Copilot Fundamentals: Microsoft
  • Analyze Data Science Concepts Using R: EDUCBA
  • Validate and Summarize Data Effectively with Excel: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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