• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Ready, Set, Future! Introduction to Futures Thinking

    Skills you'll gain: Forecasting, Innovation, Proactivity, Strategic Thinking, Creative Thinking, Optimism, Systems Thinking, Trend Analysis, Creativity, Professional Development, Leadership, Collaboration, Analysis, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Global Financing Solutions (by EDHEC and Société Générale)

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Mergers & Acquisitions, Capital Markets, Project Finance, Investment Banking, Financial Services, Corporate Finance, Loans, Asset Management, Sustainable Development, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    543 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, User Experience Design, Stakeholder Engagement, Design Thinking, Creativity, Research and Design, Ideation, Stakeholder Analysis, Surveys, Data Collection, Storytelling, Design Strategies, Collaboration, Innovation, User Research, Presentations, Communication, Goal Setting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California San Diego

    Algae Biotechnology

    Skills you'll gain: Biotechnology, Biological Engineering, Sustainable Technologies, Life Sciences, Environmental Issue, Regulatory Requirements, Sustainability Standards, Chemical Engineering, Production Process, Product Development, Molecular, Cellular, and Microbiology, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    616 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Market Dynamics, Supply And Demand, Property and Real Estate, Real Estate, Land Management, Economic Development, Market Data, Financial Market, Economics, Commercial Real Estate, Market Analysis, Construction Estimating

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Understanding economic policymaking

    Skills you'll gain: Financial Policy, Public Policies, Economics, Economics, Policy, and Social Studies, Tax, International Finance, Policy Analysis, Crisis Management, Fiscal Management, Financial Systems, Supply And Demand, Financial Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Using Public Policy for Social Change

    Skills you'll gain: Policy Analysis, Policy Development, Social Justice, Advocacy, Public Policies, Political Sciences, Health Policy, Social Impact, Economics, Policy, and Social Studies, Program Evaluation, Community and Social Work, Public Administration, Case Studies, Diversity Equity and Inclusion Initiatives, Research, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Intellectual Property, Layout Design, Account Management, Tax Laws

    4.4
    Rating, 4.4 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Financial Decisions in Flux

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Market Data, Corporate Sustainability, Sustainability Standards, Financial Services, Environmental Regulations, Financial Market, Investments, Financial Data, Market Trend, Portfolio Management, Market Analysis, Regulatory Compliance, Capital Markets, Risk Analysis, Sustainable Business, Governance, Data Science, Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

1…119120121…338

In summary, here are 10 of our most popular market research courses

  • Ready, Set, Future! Introduction to Futures Thinking: Institute for the Future
  • Global Financing Solutions (by EDHEC and Société Générale): EDHEC Business School
  • Negocios Internacionales II: University of New Mexico
  • Arts and Culture Strategy: University of Pennsylvania
  • Understanding the Value of Human-Centered Design: University of Illinois Urbana-Champaign
  • Algae Biotechnology: University of California San Diego
  • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
  • Understanding economic policymaking: IE Business School
  • Using Public Policy for Social Change: University of Michigan
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok