• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Building a Data Science Team

    Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, Organizational Leadership, Team Management, Team Building, Team Leadership, Technical Management, Data Infrastructure, Recruitment, Data Science, Data Analysis, Cross-Functional Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Revenue Cycle, Billing, and Coding

    Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Revenue Cycle Management, ICD Coding (ICD-9/ICD-10), Payment Processing and Collection, CPT Coding, Medical Billing, Medical Coding, Billing, Revenue Management, Managed Care, Medicare, Medicaid

    4.9
    Rating, 4.9 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Agile Planning for Software Products

    Skills you'll gain: Project Planning, Sprint Planning, Risk Management Framework, Agile Software Development, User Story, Agile Methodology, User Requirements Documents, Functional Requirement, Agile Project Management, Requirements Analysis, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Accomplishment STAR Techniques for Job Interviews

    Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Professional Development, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Job Analysis, Communication, Business Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    415 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Graphic Design Elements for Non-Designers

    Skills you'll gain: Logo Design, Color Theory, Design Elements And Principles, Graphic Design, Design, Typography, Storytelling, Layout Design, User Experience Design, Digital Design, Image Quality, Graphic and Visual Design, Adobe InDesign, Graphic and Visual Design Software, Design Research, Information Architecture, Adobe Photoshop, Web Design and Development, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Use AI as a Creative or Expert Partner

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Prompt Patterns, AI Enablement, AI Personalization, LLM Application, Ideation, Solution Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Communication for Maximum Impact: Storytelling

    Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Statistical Analysis, Communication, Customer Insights, Complex Problem Solving, R Programming, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application, Data Integrity, Data Access, Data Science

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Building Your Brand, Sustaining Growth and Networking

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

    Beginner · Course · 1 - 4 Weeks

1…123124125…834

In summary, here are 10 of our most popular brand management courses

  • Building a Data Science Team: Johns Hopkins University
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Revenue Cycle, Billing, and Coding : Johns Hopkins University
  • Agile Planning for Software Products: University of Alberta
  • Accomplishment STAR Techniques for Job Interviews: Coursera
  • Graphic Design Elements for Non-Designers: University of Colorado Boulder
  • Use AI as a Creative or Expert Partner: Google
  • Leadership Communication for Maximum Impact: Storytelling: Northwestern University
  • Strategic Business Analytics: ESSEC Business School
  • Databases for Data Scientists: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok