• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    U

    University of Huddersfield

    Differential Calculus Fundamentals

    Skills you'll gain: Applied Mathematics, Analytical Skills, Calculus, Engineering Calculations, Advanced Mathematics, Data-Driven Decision-Making, Derivatives

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Digital Design, Collaborative Software, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    636 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Sales Support, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Reporting and Cost Management Foundations

    Skills you'll gain: Financial Statement Analysis, Management Accounting, Revenue Recognition, Forecasting, Financial Analysis, Cost Accounting, Budget Management, Inventory Accounting, Budgeting, Performance Measurement, Income Statement, Balance Sheet, Cost Management, Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Management Information Systems, Business Analytics, Finance

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    764 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Legal Professionals

    Skills you'll gain: Legal Technology, Legal Research, Responsible AI, Legal Risk, Legal Discovery, Electronic Discovery, Data Ethics, Legal Support, Legal Writing, Contract Review, Law, Regulation, and Compliance, Law Practice Management Software, Legal Strategy, Regulation and Legal Compliance, AI Enablement, Information Privacy, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Intellectual Property, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Descriptive Statistics, Qualitative Research, Research Design, Quantitative Research, Research Methodologies, STATA (Software), Data Analysis, Statistical Analysis, Scientific Methods, Business Research, Statistical Software, Data Ethics, Surveys, Regression Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Process Development, Stakeholder Communications, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…126127128…458

In summary, here are 10 of our most popular marketing analytics courses

  • Differential Calculus Fundamentals: University of Huddersfield
  • Increase SEO Traffic with WordPress: Coursera
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • Salesforce Sales Operations: Salesforce
  • Creating a Free Business Page with Blogger: Coursera
  • Financial Reporting and Cost Management Foundations: EDUCBA
  • Microsoft Power BI and Power Platform for Productivity: Microsoft
  • Transform Data: SQL & Pandas Mastery: Coursera
  • Data Visualization with Advanced Excel: PwC
  • AI for Legal Professionals: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok