• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Data Collection, Statistics, Algorithms, Computer Programming, Java

    4.4
    Rating, 4.4 out of 5 stars
    ·
    659 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Alberta

    Science Literacy

    Skills you'll gain: Scientific Methods, Research Methodologies, Research, Research Design, Deductive Reasoning, Peer Review, Media and Communications, Correlation Analysis, Statistical Analysis, Probability & Statistics, Cultural Diversity, Descriptive Statistics, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Georgia Institute of Technology

    System Issues in Cloud Computing

    Skills you'll gain: Cloud Applications, Cloud-Native Computing, Software-Defined Networking, Virtual Networking, Cloud Deployment, Cloud Computing, Cloud Infrastructure, Distributed Computing, Application Development, Cloud Management, Virtualization, Virtual Machines, Network Performance Management, Data Store, Software Systems, Multi-Tenant Cloud Environments, Network Monitoring, Network Infrastructure, Data Centers, Network Architecture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    407 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    New York University

    Guided Tour of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Model Evaluation, Applied Machine Learning, Machine Learning, Statistical Methods, Artificial Neural Networks, Predictive Modeling, Scikit Learn (Machine Learning Library), Regression Analysis, Deep Learning, Finance, Financial Market, Tensorflow, Logistic Regression, Jupyter, Reinforcement Learning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    681 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Michigan State University

    Forest Carbon Credits and Initiatives

    Skills you'll gain: Project Design, Feasibility Studies, Climate Change Mitigation, Environmental Monitoring, Sustainability Reporting, Project Accounting, Project Finance, Environmental Science, Policy Analysis, Scientific Methods, Climate Change Programs, Sustainable Development, Market Analysis, Cost Benefit Analysis, Verification And Validation, Estimation, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    Confronting The Big Questions: Highlights of Modern Astronomy

    Skills you'll gain: Physics, Physical Science, Biology, Environment, General Science and Research, Scientific Methods, Scientific Visualization, Systems Of Measurement, Chemistry

    4.6
    Rating, 4.6 out of 5 stars
    ·
    500 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Ethical Leadership Through Giving Voice to Values

    Skills you'll gain: Leadership Development, Strategic Leadership, Professional Development, Business Ethics, Initiative and Leadership, Personal Integrity, Employee Coaching, Overcoming Objections, Leadership, Ethical Standards And Conduct, Empowerment, Self-Awareness, Conflict Management, Personal Development, Decision Making, Program Implementation, Action Oriented, Verbal Communication Skills, Plan Execution, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    613 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edge Impulse

    Computer Vision with Embedded Machine Learning

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Image Analysis, Transfer Learning, Artificial Neural Networks, Embedded Systems, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Deep Learning, Model Deployment, Data Ethics, Data Preprocessing, Machine Learning, Computer Programming, Model Evaluation, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    162 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Global Health: An Interdisciplinary Overview

    Skills you'll gain: Infectious Diseases, Environmental Science, Environment Health And Safety, Health Disparities, Public Health, International Relations, Epidemiology, Health Policy, Health Care, Socioeconomics, Governance, Sustainable Development, Medical Science and Research, Drug Development, Political Sciences, Pharmaceuticals, Chronic Diseases, Mental Health Diseases and Disorders, Intellectual Property

    4.5
    Rating, 4.5 out of 5 stars
    ·
    498 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Case Studies in Personalized Medicine

    Skills you'll gain: Precision Medicine, Health Informatics, Biostatistics, Electronic Medical Record, Bioinformatics, Healthcare Ethics, General Medicine, Clinical Research, Psychiatry, Drug Development, Molecular Biology, Pharmacology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…133134135…375

In summary, here are 10 of our most popular market research courses

  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Science Literacy : University of Alberta
  • System Issues in Cloud Computing: Georgia Institute of Technology
  • Guided Tour of Machine Learning in Finance: New York University
  • Forest Carbon Credits and Initiatives: Michigan State University
  • Confronting The Big Questions: Highlights of Modern Astronomy: University of Rochester
  • Ethical Leadership Through Giving Voice to Values: University of Virginia
  • Computer Vision with Embedded Machine Learning: Edge Impulse
  • Global Health: An Interdisciplinary Overview: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok