Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Splunk, Interactive Data Visualization, Data Storytelling, Pivot Tables And Charts, Data Presentation, Dashboard, Ad Hoc Reporting, Data Modeling, Data Visualization Software, Performance Tuning
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Statistical Inference
Beginner · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Quality Management, ISO 9000 Series, Web Analytics and SEO, Security Awareness, Information Technology, Personally Identifiable Information, Information Privacy, Malware Protection, Cybersecurity, Business Technologies, Information Systems, Global Marketing, E-Commerce, Digital Advertising, Digital Transformation, Business Strategy
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Price Negotiation, Customer Retention, Product Strategy, Upselling, Coaching, Case Studies, E-Commerce, Customer Relationship Building, Service Design
Mixed · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office
Intermediate · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Generative AI, Big Data, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, Customer Data Management, Autoencoders, Artificial Intelligence, Deep Learning, Model Evaluation, Algorithms, Process Optimization, Data Analysis, Artificial Neural Networks
Mixed · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics
Build toward a degree
Beginner · Specialization · 3 - 6 Months