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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    702 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Promotional Strategies, Technology Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Emotional Intelligence in Leadership

    Skills you'll gain: Emotional Intelligence, Conflict Management, Empathy, Leadership Development, Personal Development, Leadership, Self-Awareness, Professional Development, Adaptability, Relationship Building, Team Management, Communication, Active Listening, Stress Management, Decision Making, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    167 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Data Visualization

    Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), User Centered Design, User Experience Design, Data Presentation, Usability, Human Centered Design, User Research, Usability Testing, Quantitative Research, Design Elements And Principles

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la calidad

    Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Product Quality (QA/QC), Continuous Improvement Process, Kaizen Methodology, Quality Improvement, Operational Efficiency, Process Improvement, Lean Methodologies, Corporate Sustainability, Waste Minimization, Inventory Control, Kanban Principles, Resource Utilization, Productivity Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    690 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Florida

    Agroforestry

    Skills you'll gain: Land Management, Climate Change Mitigation, Sustainable Development, Sustainable Systems, Environment and Resource Management, Water Resources, Sustainability Standards, Climate Change Adaptation, Water Resource Management, Environment, Natural Resource Management, Plant Operations and Management, Systems Thinking, Environmental Science, General Science and Research, Spatial Analysis, Socioeconomics, Research, Research Methodologies, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Sales Process, Balance Sheet, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • The Path to Insights: Data Models and Pipelines: Google
  • Gestión del canal de distribución y retailing : IE Business School
  • Emotional Intelligence in Leadership: Coursera
  • التحوّل الرقمي: BCG
  • Fundamentals of Data Visualization: University of Colorado Boulder
  • Introducción a la calidad: Universidad Nacional Autónoma de México
  • COVID19 Data Analysis Using Python: Coursera
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Agroforestry: University of Florida
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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