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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Fundamentals for Non-Data Scientists

    Skills you'll gain: Generative AI, Big Data, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, Customer Data Management, Autoencoders, Artificial Intelligence, Deep Learning, Model Evaluation, Algorithms, Process Optimization, Data Analysis, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
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    A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    867 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    L

    Logical Operations

    Excel: Data Analysis with Formulas/Functions and PivotTables

    Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Visualization, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    K

    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    Universitat Politècnica de València

    IT Fundamentals for Business Profiles: Cybersecurity

    Skills you'll gain: Social Media Management, Information Privacy, Computer Security Awareness Training, Cybersecurity, Information Technology, Malware Protection, Online Advertising, Social Media, Digital Marketing, Personally Identifiable Information, Security Awareness, Digital Content, E-Commerce, Web Content, Professional Networking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Ideas from the History of Graphic Design

    Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Design Elements And Principles, Advertising, Aesthetics, Brand Marketing, Creativity, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced Redis Data Structures & Messaging Patterns

    Skills you'll gain: Redis, NoSQL, Real Time Data, Data Structures, Event-Driven Programming, Scalability, Big Data, Query Languages, Data Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    360 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Transform Data with Spreadsheets

    Skills you'll gain: Data Transformation, Data Manipulation, Spreadsheet Software, Business Reporting, Financial Analysis, Financial Data, Data Cleansing, Excel Formulas, Microsoft Excel, Data-Driven Decision-Making, Budget Management, Trend Analysis, Data Analysis, Financial Reporting, Pivot Tables And Charts, Variance Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Fundamentals for Non-Data Scientists: University of Pennsylvania
  • AI for Professional Writing: AI CERTs
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Excel: Data Analysis with Formulas/Functions and PivotTables: Logical Operations
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • IT Fundamentals for Business Profiles: Cybersecurity: Universitat Politècnica de València
  • Ideas from the History of Graphic Design: California Institute of the Arts
  • Apply Advanced Redis Data Structures & Messaging Patterns: EDUCBA
  • DeepLearning.AI Data Engineering: DeepLearning.AI
  • Pivot Sales Data: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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