• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Natural Language Processing on Google Cloud

    Skills you'll gain: Natural Language Processing, Transfer Learning, Tensorflow, Google Cloud Platform, Recurrent Neural Networks (RNNs), Embeddings, Deep Learning, AI Workflows, Artificial Neural Networks, Feature Engineering, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    540 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for University Success

    Skills you'll gain: Learning Styles, Discussion Facilitation, Verbal Communication Skills, Public Speaking, Learning Strategies, Time Management, Communication, Writing, Personal Integrity, Organizational Skills, Active Listening, Literacy, Higher Education, Research, Social Skills, Interpersonal Communications, Student Engagement, Grammar, Editing, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    331 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Global Financing Solutions (by EDHEC and Société Générale)

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Mergers & Acquisitions, Capital Markets, Project Finance, Investment Banking, Financial Services, Corporate Finance, Loans, Asset Management, Sustainable Development, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Pre-formulation

    Skills you'll gain: Pre-Clinical Development, Drug Development, Pharmaceuticals, Pharmacology, Clinical Research, Clinical Trials, Pharmacotherapy, Chemistry, Manufacturing and Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Macroeconomics - The Big Picture

    Skills you'll gain: Economics, Supply And Demand, Economic Development, Financial Policy, Market Dynamics, Business Economics, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Investments, Labor Relations, Financial Market, Financial Regulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    327 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    COVID Vaccine Ambassador Training: How to Talk to Parents

    Skills you'll gain: Patient Communication, Immunology, Patient Education And Counseling, Parent Communication, Pediatrics, Communication, Interpersonal Communications, Active Listening, Research, Persuasive Communication, Infectious Diseases, Public Health and Disease Prevention, Community Health, Clinical Trials, Public Health

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Case Studies, Probability, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Sungkyunkwan University

    Korean Philosophy Essentials

    Skills you'll gain: Ancient History, Culture, Diagram Design, Intercultural Competence, Cultural Diversity, Liberal Arts, Language Learning, Language Competency, Research, World History, Social Studies, Anthropology, Discussion Facilitation, Literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    237 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…139140141…375

In summary, here are 10 of our most popular market research courses

  • Natural Language Processing on Google Cloud: Google Cloud
  • Essential English for University Success: University of California, Irvine
  • Global Financing Solutions (by EDHEC and Société Générale): EDHEC Business School
  • Pre-formulation: Novartis
  • Principles of Economics: Macroeconomics - The Big Picture: Rice University
  • Digital Marketing: Adobe
  • Storytelling in Branding and Content Marketing : IE Business School
  • COVID Vaccine Ambassador Training: How to Talk to Parents : Johns Hopkins University
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Publicidad Digital con Google AdWords: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok