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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    764 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Drive Project Success with Clear Communication

    Skills you'll gain: Communication Planning, Project Documentation, Collaborative Software, Taking Meeting Minutes, Internal Communications, Accountability, Team Oriented, Stakeholder Communications, Meeting Facilitation, Document Management, Communication Strategies, Project Coordination, Workflow Management, Project Management, Communication, Stakeholder Engagement, Governance, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Budget Management, Cost Management, Statistical Analysis, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    C

    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Process Development, Stakeholder Communications, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    EDUCBA

    Analyze Investment Banking & Financial Market Systems

    Skills you'll gain: Investments, Financial Analysis, Economic Development, Market Analysis, Securities Trading, Asset Management, Mergers & Acquisitions, Underwriting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Power BI Data with Security

    Skills you'll gain: Star Schema, Role-Based Access Control (RBAC), Power BI, Database Design, Data Modeling, Financial Modeling, Data Analysis Expressions (DAX), Authorization (Computing), Relational Databases, Financial Data, Data Security, Security Controls, Dashboard, Data Access, Model Deployment, Gross Profit

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
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    J

    John Wiley & Sons

    Data Science and Machine Learning for Business Professionals

    Skills you'll gain: Statistics, Probability & Statistics, Data Analysis, Data Literacy, Data Collection, Unsupervised Learning, Text Mining, Business Analytics, Statistical Inference, Probability, Exploratory Data Analysis, Predictive Modeling, Data-Driven Decision-Making, Data Science, Deep Learning, Machine Learning, Machine Learning Methods, Data Visualization, Business Communication, Communication

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    536 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Power BI and Power Platform for Productivity: Microsoft
  • Data Visualization with Advanced Excel: PwC
  • Drive Project Success with Clear Communication: Coursera
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Analyze and Highlight Cost Variances Effectively: Coursera
  • Collaborate and Communicate for Project Excellence: Coursera
  • Analyze Investment Banking & Financial Market Systems: EDUCBA
  • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
  • Model Power BI Data with Security: Coursera
  • Leadership for Everyone: Harvard Business Review

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