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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    M

    Microsoft

    Microsoft Excel

    Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Data Preprocessing, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    387 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

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    C

    Coursera

    Evaluate Total Costs for Optimal Procurement

    Skills you'll gain: Cost Benefit Analysis, Strategic Sourcing, Procurement, Financial Modeling, Data-Driven Decision-Making, Bidding, Business Writing, Cost Estimation, Business Risk Management, Cost Accounting, Cost Management, Capital Budgeting, Business Analytics, Business Communication, Supplier Management, Business Modeling, Financial Analysis, Financial Statement Analysis, Analysis, Supply Chain Planning

    Beginner · Course · 1 - 4 Weeks

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    J

    John Wiley & Sons

    Future Health: Digital Health and Healthcare Innovation

    Skills you'll gain: Health Technology, Precision Medicine, Telehealth, Health Systems, Health Informatics, Digital Transformation, Data-Driven Decision-Making, Health Care, Data Science, Analytics, Innovation, Big Data, Medical Equipment and Technology, Medical Science and Research, Medical Devices, Health Policy, Health Care Administration, Health Education, Home Health Care, General Medicine

    Beginner · Course · 3 - 6 Months

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    P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

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    C

    Coursera

    Asana Advanced: Portfolio, Dashboards & Planning at Scale

    Skills you'll gain: Resource Allocation, Timelines, Project Performance, Project Portfolio Management, Root Cause Analysis, Resource Management, Dashboard, Project Coordination, Power BI, Stakeholder Communications, Project Schedules, Management Reporting, Financial Data, Problem Management, Variance Analysis, Project Management Software, Project Management, Capacity Planning, Portfolio Management, Strategic Planning

    Intermediate · Specialization · 3 - 6 Months

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    E

    EDUCBA

    Financial Reporting and Cost Management Foundations

    Skills you'll gain: Financial Statement Analysis, Management Accounting, Revenue Recognition, Forecasting, Financial Analysis, Cost Accounting, Budget Management, Inventory Accounting, Budgeting, Performance Measurement, Income Statement, Balance Sheet, Cost Management, Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Management Information Systems, Business Analytics, Finance

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Descriptive Statistics, Qualitative Research, Research Design, Quantitative Research, Research Methodologies, STATA (Software), Data Analysis, Statistical Analysis, Scientific Methods, Business Research, Statistical Software, Data Ethics, Surveys, Regression Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Budget Management, Cost Management, Statistical Analysis, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Process Development, Stakeholder Communications, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Excel: Microsoft
  • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
  • Evaluate Total Costs for Optimal Procurement: Coursera
  • Future Health: Digital Health and Healthcare Innovation: John Wiley & Sons
  • How to Become a Thought Leader: Packt
  • Asana Advanced: Portfolio, Dashboards & Planning at Scale: Coursera
  • Financial Reporting and Cost Management Foundations: EDUCBA
  • Transform Data: SQL & Pandas Mastery: Coursera
  • Técnicas Cuantitativas y Cualitativas para la Investigación: Universitat Politècnica de València
  • Fundamentals of Visualization with Tableau: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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