• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    722 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Chile

    El desafío de Innovar en la Educación Superior

    Skills you'll gain: Diversity Awareness, Higher Education, Teaching, Differentiated Instruction, Student Engagement, Classroom Management, Pedagogy, Instructional Strategies, Innovation, Student-Centred Learning, Problem Solving, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    289 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Anticorrupción: Introducción a conceptos y perspectiva práctica

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Social Network Analysis, Public Administration, Accountability, Policy Analysis, Law, Regulation, and Compliance, Analysis, Social Sciences, Systems Thinking, Case Studies, Regulation and Legal Compliance, Governance, Social Justice, Disciplinary Procedures, Legal Proceedings, Compliance Training, Political Sciences, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Cybersecurity Awareness and Innovation

    Skills you'll gain: Computer Security Awareness Training, Cyber Risk, User Accounts, Exploitation techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    774 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Introduction to Scrum Master Profession

    Skills you'll gain: Agile Project Management, Team Building, Sprint Planning, Agile Methodology, Project Management Institute (PMI) Methodology, Meeting Facilitation, Project Management, Sprint Retrospectives, User Story, Stakeholder Management, Job Analysis, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Strategy, Business Management, Business Metrics, Organizational Strategy, Entrepreneurship, Innovation, Performance Measurement, Competitive Analysis, Resource Management, Market Dynamics, Market Trend, Leadership, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Lead Management in Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Sanitation, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Health Education, Intelligence Collection and Analysis, Applied Behavior Analysis, Social Determinants Of Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    683 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    IELTS Listening and Speaking Sections Skills Mastery

    Skills you'll gain: Time Management, Oral Comprehension, Active Listening, Language Competency, Public Speaking, Verbal Communication Skills, Learning Strategies, English Language, Vocabulary, Composure, Grammar, Detail Oriented, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    627 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    816 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…148149150…834

In summary, here are 10 of our most popular brand management courses

  • Create a Google Ads Search Campaign: Coursera
  • El desafío de Innovar en la Educación Superior: Universidad de Chile
  • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University
  • Meaningful Marketing Insights: Emory University
  • Anticorrupción: Introducción a conceptos y perspectiva práctica: Universidad Nacional Autónoma de México
  • Cybersecurity Awareness and Innovation: 28DIGITAL
  • Introduction to Scrum Master Profession: SkillUp
  • Administración Estratégica y Emprendedora: University of New Mexico
  • Lead Management in Salesforce: Salesforce
  • Foundations of Public Health Practice: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok