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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Data Modeling in Power BI

    Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Warehousing, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    809 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    503 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    614 reviews

    Beginner · Specialization · 1 - 3 Months

  • L

    LearnKartS

    PMP Exam Preparation

    Skills you'll gain: Project Controls, Stakeholder Management, Risk Management, Project Planning, Team Management, Communication Planning, Risk Mitigation, Scaled Agile Framework, Project Estimation, Team Performance Management, Scheduling, Stakeholder Communications, Project Implementation, Workflow Management, Sprint Planning, Quality Improvement, Process Improvement, Backlogs, Change Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    448 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad de Palermo

    Inteligencia Artificial y Ciencia de Datos para Negocios

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Generative AI, Business Leadership, Business Ethics, Business Analytics, AI Workflows, Organizational Change, LLM Application, Business, Artificial Intelligence, Data Science, Emerging Technologies, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Predictive Analytics, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    652 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Sales Enablement, Consultative Selling, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    387 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analysis of Business Problems: IESE Business School
  • Claves para Gestionar Personas: IESE Business School
  • Data Modeling in Power BI: Microsoft
  • Harnessing AI for Business Impact: Coursera
  • AI for Good: DeepLearning.AI
  • PMP Exam Preparation: LearnKartS
  • Inteligencia Artificial y Ciencia de Datos para Negocios: Universidad de Palermo
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Computational Social Science: University of California, Davis
  • Microsoft Generative AI for Data Analysis: Microsoft

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Social Media Marketing (9)
Brand Management (7)

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