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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    306 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    469 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    790 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    768 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Creative Designing in Power BI

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Dashboard, Data Visualization Software, Data Visualization, Report Writing, Multimedia, Data Analysis, Creative Design, Management Reporting, Data Mapping, Data Security, Key Performance Indicators (KPIs), Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    357 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    503 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    614 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    167 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Gestión de Marca: Tecnológico de Monterrey
  • Qualitative Research: University of California, Davis
  • Advanced Statistics for Data Science: Johns Hopkins University
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
  • International Business II: University of New Mexico
  • Creative Designing in Power BI : Microsoft
  • Harnessing AI for Business Impact: Coursera
  • E-Business: Negocios Online: Universidad de Palermo
  • Negocios Internacionales I: University of New Mexico

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Social Media Marketing (9)
Brand Management (7)

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