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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • J

    Johns Hopkins University

    Project Management and Planning

    Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Communication Planning, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Project Controls, Agile Methodology, Project Risk Management, Product Roadmaps, Scheduling, Agile Project Management, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    412 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Professional IQ: Preventing and Solving Problems at Work

    Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Case Western Reserve University

    Women in Leadership: Inspiring Positive Change

    Skills you'll gain: Negotiation, Leadership Development, Professional Development, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Personal Development, Empowerment, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    572 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Business Ethics

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Corporate Sustainability, Stakeholder Management, Stakeholder Analysis, Cultural Sensitivity, Decision Making, Sustainable Business, Cultural Diversity, International Relations, Corporate Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    542 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Portfolio Risk, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    270 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Customer Retention, Customer Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, Stakeholder Communications, Product Lifecycle Management, Team Building, Artificial Intelligence, Return On Investment, Product Development, New Product Development, Key Performance Indicators (KPIs)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Media Relations, Marketing Communications, Communication Strategies, Social Media, Target Audience, Content Performance Analysis, Writing, Brand Strategy, Storytelling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Project Management and Planning: Johns Hopkins University
  • Search and Display Advertising: University of Colorado Boulder
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
  • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
  • Global Impact: Business Ethics: University of Illinois Urbana-Champaign
  • Derivatives - Options & Futures: Interactive Brokers
  • Corporate Communications: University of California, Irvine
  • Capture and Captivate Your Audience: Google
  • Product Management: Building AI-Powered Products: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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