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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Petroleum Engineering with AI Applications

    Skills you'll gain: Oil and Gas, Petroleum Industry, Hazard Analysis, Safety Standards, Environmental Resource Management, Energy and Utilities, Environmental Regulations, Environment Health And Safety, Big Data, Plant Operations and Management, Waste Minimization, Process Engineering, Chemical Engineering, Risk Analysis, Environmental Engineering, Failure Mode And Effects Analysis, Data Management, Pump Stations, Data Processing, Electric Power Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    217 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Data Collection, Process Improvement, Business Process, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Data Validation, Business Process Modeling, Business Analytics, Operational Performance Management, Gap Analysis, Organizational Strategy, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    251 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Data Visualization, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Statistical Hypothesis Testing, Data Science, Statistical Programming, Data Visualization Software, Probability & Statistics, Jupyter, Regression Analysis, Correlation Analysis, Matplotlib, Pandas (Python Package)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    461 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Command Line Tools for Genomic Data Science

    Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Linux Commands, Molecular Biology, Big Data, File Management, Data Analysis Software, Data Processing

    4
    Rating, 4 out of 5 stars
    ·
    570 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Science of Health Informatics

    Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Clinical Informatics, Electronic Medical Record System, Databases, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IIMA - IIM Ahmedabad

    Leading with a Digital Strategy

    Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Business Technologies, Organizational Change, Performance Measurement, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Portfolio Risk, Machine Learning, Applied Machine Learning, Financial Market, Financial Modeling, Supervised Learning, Predictive Analytics, Unsupervised Learning, Regression Analysis, Statistical Methods, Jupyter, Computer Science, Dimensionality Reduction

    3.1
    Rating, 3.1 out of 5 stars
    ·
    332 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science with R - Capstone Project

    Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Data Storytelling, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Psychological Research

    Skills you'll gain: Institutional Review Board (IRB), Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Surveys, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Research and Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    287 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Digital health

    Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Care, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Public Health, Epidemiology, Big Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    264 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Petroleum Engineering with AI Applications: L&T EduTech
  • Data-Driven Process Improvement: University at Buffalo
  • Statistics for Data Science with Python: IBM
  • BigQuery for Data Analysts: Google Cloud
  • Command Line Tools for Genomic Data Science: Johns Hopkins University
  • The Data Science of Health Informatics: Johns Hopkins University
  • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
  • Python and Machine Learning for Asset Management : EDHEC Business School
  • Data Science with R - Capstone Project: IBM
  • Psychological Research: American Psychological Association

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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