• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Agribusiness and Sustainable Food Production Economics

    Skills you'll gain: Land Management, Risk Management, Real Estate, Legal Risk, Water Resource Management, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Food Quality Assurance And Control, Risk Mitigation, Business Risk Management, Transportation, Supply Chain, and Logistics, Supply Chain Systems, Asset Management, Financial Analysis, Decision Making, Supply Chain Management, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Macquarie University

    Storytelling et influence : Communiquer pour convaincre

    Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Meeting Facilitation, Leadership, Presentations, Communication, Public Speaking, Verbal Communication Skills, Relationship Building, Trustworthiness, Target Audience, Non-Verbal Communication, Empathy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Digital Disruption

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    BCG

    Digitale Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Design Thinking, Technology Strategies, Business Process Reengineering, Data Strategy, Growth Strategies, Business Strategies, Market Dynamics, Innovation, Emerging Technologies, Competitive Analysis, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Teoria dos Jogos: Da Teoria à Prática

    Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems

    Skills you'll gain: Cultural Diversity, Anthropology, Biology, Sociology, Psychology, Ancient History, Political Sciences, Neurology, Scientific Methods, Research, Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    172 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    In the footsteps of Zika… approaching the unknown

    Skills you'll gain: Infectious Diseases, Epidemiology, Health Disparities, Social Determinants Of Health, Public Health, Emergency Response, Environmental Issue, Climate Change Adaptation, Media and Communications, Neurology, Maternal Health, Diagnostic Tests, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Statistical Methods, Statistical Modeling, SPSS (Software), Statistical Analysis, Exploratory Data Analysis, Regression Analysis, Data Analysis Software, Social Sciences, Correlation Analysis, Mathematical Modeling, Data Analysis, Model Evaluation, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Anatomy & Physiology: Regulation, Integration, & Control

    Skills you'll gain: Anatomy, Endocrinology, Physiology, Neurology, Clinical Practices, Life Sciences, Medical Terminology, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Operations Excellence

    Skills you'll gain: Supply Chain Management, Manufacturing Operations, Operations Management, Business Operations, Inventory Management System, Operational Efficiency, Logistics, Internal Communications, Analysis, Working Capital, Process Improvement, Financial Analysis, Lean Six Sigma, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    What Are Viruses And How Do We Work With Them?

    Skills you'll gain: Molecular Biology, Microbiology, Infectious Diseases, Biotechnology, Medical Science and Research, Immunology, Cell Biology, Epidemiology, Laboratory Research, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 3 Months

1…187188189…338

In summary, here are 10 of our most popular market research courses

  • Agribusiness and Sustainable Food Production Economics: University of Illinois Urbana-Champaign
  • Storytelling et influence : Communiquer pour convaincre: Macquarie University
  • Digital Disruption: Universidad de Palermo
  • Digitale Transformation: BCG
  • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
  • Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems: Rutgers the State University of New Jersey
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • In the footsteps of Zika… approaching the unknown: University of Geneva
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Anatomy & Physiology: Regulation, Integration, & Control: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok