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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    186 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Data Literacy, Data Analysis, Tableau Software, Data Integrity, Statistical Methods, Stakeholder Communications, Responsible AI, Small Data, Decision Making, Stakeholder Analysis, Key Performance Indicators (KPIs), Big Data, Sampling (Statistics), Data Sharing, Spreadsheet Software, Verbal Communication Skills, Solution Design, Root Cause Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Computer Systems, Big Data, Operating Systems, File Systems, Linux, Scripting, Command-Line Interface, Performance Tuning, Programming Principles

    Build toward a degree

    3.7
    Rating, 3.7 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Performance Improvement, Organizational Leadership, Continuous Quality Improvement (CQI), Communication Planning, Healthcare Industry Knowledge, Teamwork, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Feature Engineering, Machine Learning, Text Mining, Data Science, Big Data, Data Analysis, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    359 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    683 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SAP

    Understanding the Enterprise Systems Environment

    Skills you'll gain: Digital Transformation, Cloud Computing Architecture, SAP S/4HANA, Cloud Computing, System Design and Implementation, SAP Applications, Cybersecurity, ABAP RESTful Programming Model (RAP), Software As A Service, Enterprise Architecture, Enterprise Resource Planning, Analytics, Business Technologies, Customer experience strategy (CX), Data Science, Microservices, Business Analysis, Application Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    395 reviews

    Mixed · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Jupyter, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    430 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Advanced Models for Decision Making: University of Minnesota
  • Google Data-Driven Decision Making: Google
  • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
  • Introduction to Healthcare Management: University of Michigan
  • Unsupervised Machine Learning: IBM
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • Understanding the Enterprise Systems Environment: SAP
  • International Business Environment: University of London
  • ChatGPT + Excel: Master Data, Make Decisions, Tell Stories: Vanderbilt University

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