• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Goal Setting, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Data Visualization, Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Data Presentation, Statistical Methods, Data Collection, Statistical Inference, Estimation, Statistical Modeling, Statistical Analysis, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food Services, Food and Beverage, Research, Marketing Psychology, Research Methodologies, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Product Quality (QA/QC), Sustainability Standards, Innovation, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    ·
    452 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Equine Welfare and Management

    Skills you'll gain: Public Health and Disease Prevention, Nutrition and Diet, Preventative Care, Nutrition Care Plans, Injury Prevention, Vital Signs, Safety Assurance, Nutrition Education, Environment Health And Safety, Athletic Training, Sports Medicine, Physiology, Accident Prevention, Cleanliness, Behavior Management, Emergency Response, Psychology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    403 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Financial Technology (Fintech) Innovations

    Skills you'll gain: Payment Systems, FinTech, Blockchain, Payment Processing, Financial Inclusion, Mobile Banking, Fundraising and Crowdsourcing, Credit/Debit Card Processing, Banking Services, Emerging Technologies, Investment Management, Wealth Management, Asset Management, Investments, Banking, Capital Markets, Retail Banking, Consumer Lending, Credit Risk, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Community Reinvestment Act (CRA)

    Skills you'll gain: Regulatory Compliance, Compliance Training, Interactive Learning, Compliance Management, Financial Regulation, Compliance Reporting, Bank Regulations, Consumer Lending, Compliance Auditing, Regulatory Requirements, Lending and Underwriting, Performance Testing, Banking Services, Performance Measurement, Banking, Needs Assessment, Community Development, Public Policies, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Social and Economic Networks: Models and Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Socioeconomics, Game Theory, Behavioral Economics, Mathematical Modeling, Statistical Modeling, Bayesian Statistics, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    759 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Robot Modeling, Simulation, and Control with ROS 2

    Skills you'll gain: Robotics, Machine Controls, 3D Modeling, Automation Engineering, 3D Assets, Simulation and Simulation Software, Simulations, Visualization (Computer Graphics), Computer-Aided Design, Image Analysis, Control Systems, Computer Vision, Python Programming, Extensible Markup Language (XML), Engineering, Software Engineering, C++ (Programming Language), System Configuration

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Organizational Strategy, Team Building, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Leadership Development, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Explainability Methods & Evaluation

    Skills you'll gain: Model Evaluation, Model Training, Feature Engineering, Statistical Methods, Responsible AI, Analysis, Model Optimization, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling, Data Preprocessing, Data Science, Data Visualization, Machine Learning Algorithms, Python Programming, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Prompt Engineering for ChatGPT

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative AI Agents, Large Language Modeling, AI Workflows, AI Orchestration, Token Optimization, LLM Application, Agentic systems, Responsible AI, Artificial Intelligence, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Proactivity, Organizational Skills, Organizational Development, Business Technologies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Academy of Sports Medicine

    National Academy of Sports Medicine Nutrition Essentials

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutritional Assessment, Nutrition Care Plans, Nutrition Education, Sports Medicine, Exercise Science, Coaching, Behavior Management, Public Health and Disease Prevention

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

1…222324…129

In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Personal Branding: University of Virginia
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Equine Welfare and Management: University of California, Davis
  • Financial Technology (Fintech) Innovations: University of Michigan
  • Community Reinvestment Act (CRA): SkillUp
  • Social and Economic Networks: Models and Analysis: Stanford University
  • Robot Modeling, Simulation, and Control with ROS 2: Packt
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Explainability Methods & Evaluation: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok