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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Interaction Design, Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Financial Markets

    Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

    Skills you'll gain: Inventory Management System, Strategic Decision-Making, Business Research, Business Strategy, Game Theory, Competitive Analysis, Supply Chain Management, Business Modeling, Business Management, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Investment Risk Management

    Skills you'll gain: Portfolio Risk, Investment Management, Risk Management, Financial Analysis, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment, Statistics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Storyboarding, Wireframing, User Experience Design, User Research, UI/UX Research, Usability Testing, Presentations, Prototyping, Information Architecture, Figma (Design Software), Design Thinking, User Story, User Centered Design, Mobile Development, Design Reviews, Data Ethics, Mockups, Usability, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sampling People, Networks and Records

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis, Research Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Large Language Modeling, LangChain, Model Evaluation, Prompt Patterns, Retrieval-Augmented Generation, Data Wrangling, Supervised Learning, LLM Application, Unsupervised Learning, PyTorch (Machine Learning Library), Exploratory Data Analysis, Generative Model Architectures, Data Analysis, Keras (Neural Network Library), Predictive Modeling, Convolutional Neural Networks, Generative AI, Jupyter, Flask (Web Framework)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Model Evaluation, Data Visualization Software, Data Wrangling, Data Visualization, Web Scraping, Supervised Learning, Data Modeling, Unsupervised Learning, SQL, Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Plotly, Data Analysis, Predictive Modeling, Jupyter, Professional Networking, Generative AI

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Stakeholder Management, Google Sheets, Data-Driven Decision-Making, Data Analysis, Spreadsheet Software, Analytical Skills, Meeting Facilitation, Business Analysis, Dashboard, Data Presentation, Quantitative Research, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Deep Learning

    Skills you'll gain: Convolutional Neural Networks, Recurrent Neural Networks (RNNs), Computer Vision, Deep Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Transfer Learning, Keras (Neural Network Library), Artificial Neural Networks, Image Analysis, Applied Machine Learning, Large Language Modeling, Supervised Learning, PyTorch (Machine Learning Library), Hugging Face, Artificial Intelligence, Model Evaluation, Embeddings, Machine Learning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Data Storytelling, Algorithms, Data Presentation, Jupyter, Data Mining, Data Visualization, Correlation Analysis, Pandas (Python Package), Data Analysis, NumPy, Predictive Modeling, IBM Cloud, Data Literacy, Data Science, Unsupervised Learning, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Research, Statistical Hypothesis Testing, Statistical Analysis, Research Design, Sampling (Statistics), Science and Research, Interviewing Skills, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Data Analysis, Statistics, Regression Analysis, Report Writing, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Foundations of User Experience (UX) Design: Google
  • Financial Markets: Yale University
  • 商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1)): National Taiwan University
  • Investment Risk Management: Coursera
  • Google UX Design: Google
  • Sampling People, Networks and Records: University of Michigan
  • IBM Generative AI Engineering: IBM
  • IBM Data Science: IBM
  • Ask Questions to Make Data-Driven Decisions: Google
  • Deep Learning: DeepLearning.AI

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Social Media Marketing (9)
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