Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Visualization, Data Visualization Software, Dashboard, Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Customer Analysis, Performance Measurement, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management
Intermediate · Specialization · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Tax, Payroll Processing, Payroll Reporting, Non-Profit Accounting, Specialized Accounting, Record Keeping, Accounting, Tax Compliance, Tax Laws, Law, Regulation, and Compliance, Organizational Structure, Data Analysis
Beginner · Course · 1 - 4 Weeks

Indian School of Business
Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Market Dynamics, Text Mining, Technical Analysis, Risk Management, Financial Regulation, Compliance Management, Benchmarking
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Calculus, Integral Calculus, Numerical Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Data Integration, Mathematical Modeling, Data Analysis, Vector Databases, Probability, Geometry, Applied Mathematics, Mechanics, Engineering Calculations, Spatial Data Analysis, Derivatives, Physics
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
Beginner · Course · 1 - 4 Weeks
University of Washington
Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks