• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • B

    Board Infinity

    Generative AI in Finance

    Skills you'll gain: Responsible AI, Fraud detection, Financial Analysis, Risk Modeling, Financial Regulations, Lending and Underwriting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Copenhagen

    Patient Perspectives on Medications: Qualitative Interviews

    Skills you'll gain: Social Sciences, Cultural Sensitivity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Red de sentidos: Arte, educación y procesos creativos

    Skills you'll gain: Curriculum Planning, Language Interpretation, Translation, and Studies, Teaching, Instructional and Curriculum Design, Pedagogy, Aesthetics, Mathematics Education, Liberal Arts, Creativity, Research, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Banking & Finance in India

    Skills you'll gain: Financial Market, Capital Markets, Financial Systems, Securities (Finance), Banking, Financial Policy, Finance, Equities, Economics, Financial Regulation, Public Administration, Commercial Banking, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Alberta

    Arctic Economy

    Skills you'll gain: International Relations, Socioeconomics, Cultural Sensitivity, Global Marketing, Cultural Diversity, Natural Resource Management, World History, Culture, Sustainable Development, Economic Development, Economics, Environment and Resource Management, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms, Probability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Plan Your Job Search with AI

    Skills you'll gain: Google Gemini, Business Writing, Timelines

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Capstone Project: Applying UI/UX Design in the Real World

    Skills you'll gain: User Research, Design Thinking, UI/UX Research, Usability Testing, Wireframing, Mockups, User Experience Design, User Interface (UI) Design, Prototyping, Figma (Design Software), User Flows, Persona Development, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…235236237…375

In summary, here are 10 of our most popular market research courses

  • Generative AI in Finance: Board Infinity
  • Patient Perspectives on Medications: Qualitative Interviews: University of Copenhagen
  • Red de sentidos: Arte, educación y procesos creativos: Universidad Austral
  • Banking & Finance in India: O.P. Jindal Global University
  • Search Engine Marketing: Simplilearn
  • Introduction to Strategy: Fundação Instituto de Administração
  • Operations Management: Fundação Instituto de Administração
  • Digital Campaign Management & Optimization: Coursera
  • Arctic Economy : University of Alberta
  • Human Decision Making and its Biases: Fractal Analytics

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok